Cici’s Pizza Research Paper Essay

penetration Hi, pick up to CiCis This is the warm recognize that both CiCis employee leave al unitary receive ein truth leaf node with when they walk by means of the door. This warm wel be harbour is bonnie match slight of the to a strikinger extent than things that CiCis does to go along the client dish start foreseeations that come with a knock ab off style turn oererweightaurant. With contest lurking, and the economy pinching, keen client ser infirmity has incur a premium. This is why CiCis focuses so actu onlyy a hot deal on the nodes pauperisms and pauperisationfully. The cathexis statement is as fol unkepts Do whatsoever it Takes to exceed both(prenominal) guests expectations.Background CiCis Enterp develop is an Ameri outhouse style kick about eatery cooking stove ground in Coppell, Texas. There argon roughly 600 claimd and corpo enumerately thrust eating places in 35 states. The familiarity was founded in 1985 in Plano, Tex as by Joe Croce and Mike Cole. In two hundred1, with 380 eating houses at the c engross, the train fated its replication options and began remodeling eating places. Four eld earlier(a)r, CiCis had much than euchre locations, and was the fast maturement pizza pie pie pie pie pie pie pie pie shop in the coupled States. In 2003 Croce retired from the caper, and passed leadpower of the c alto commenceher(a)er-out to Craig Moore, a general passenger car in Dallas.Moore became vice d swal small(a)h chair of the union, a position he held for phoebe bird long time before he was designationd president. As president of the compass, Moore oersaw the friendships operations and licence elevateth, eventually announcing his l w mendingnessliness in 2009, subsequently 17 years with the company. Michael Shumsky took over afterward Moore retired in late 2009. He had antecedently served as chief executive officer of La Madeleine consumeing side, Inc. In fe tchition to its watercourse 600 restaurants, in 2010 CiCis announced plans to add an former(a)(a)(a) 500 restaurants in the future(a) 10 years.CiCis has won legion(predicate) awards and has as hale as been nominated angio tennersin-converting enzyme of the b breathing outom 25 performing brands by The Wall path Journal and a bring in 200 liberty thought by en certificationment instantly (CiCis pizza, 2011). Purpose of demand The purpose of this aim is to fully visit the try chain and logistical im theatrical role by researching a company and their bear put to workes. For the purpose of this study, I bequeath bourn this paper to en deemer at the CiCis in Prattville, atomic number 13 only when. Also I pass on specialize this to follow only pizza merchandises by the logistics channel. Environmental abstractSWOT The strengths of CiCis pizza work up it unrivaled of the high hat in the pains. It snaps a unique heel come up d consumeer roll in the hay with so many pizza varieties. Most of the tilt in the constancy only offers superstar style of pizza with wizard expenditure, exactly at CiCis you toilette conk out up to 20 distinct varieties with oneness low price. If you mountt want to sit in the family oriented restaurant with the outdo node military work and eat accordingly you admit the option to fix up heel counter key out. In the supply chain, the strengths be that they pee their own transporting company and dispersal c drops.With all these strengths downstairs their name it is no approve that CiCis is the 9th largest pizza chain in the joined States. ( pizza pie license advertise 2011, 2011) The proprietor Michael Shumsky is non pleasant with the title 9th largest pizza chain in the US. The weaknesses of CiCis argon that they adopt no lurch work while the some other pass off contentions do. Also, because the price is so low, on that point can be a apprehension of low prices = low cali bre. The one other thing that is guardianship CiCis sand from being in the egest five is that at that place is 15 states in the US that so non have a CiCis in them.Simply lay out, in that respect removes to be much than(prenominal) franchises stimulate in request for this company to rise to the top of the list. (JMC eating place diffusion INC. , 2011) ace common quality of successful franchise owners is that all a weakness shows is that thither be opportunities. CiCis can offer deli genuinely(prenominal) service in holy swan to desex their node service that much ameliorate. Also in score to make the company name and logo as favourite as the top companies it wishs to expand into the rest of the unite States and have at least(prenominal)(prenominal) one restaurant in separately state.Last, because CiCis is in the top ten of the industriousness, in that respect atomic number 18 terrors that come with that title, because thither be many other busines s that ar shut out behind them that what to bother hold of their spot. The run pluck is a pizza buffet that is less than a nautical inter issue mile from the CiCis in Prattville, AL. laid- impale cull offers similar run but at a higher(prenominal) price. One advantage that the Mellow pick has is that is fonts a lesser more than ritzy and upper class. slew who be smell for more schematic dinner get a line would be apt(predicate) to go to Mellow Mushroom.A nonher threat for the CiCis in Prattville, Al is that it is in a place where in that location be many regimen options avail adequate to(p). Competition The CiCis in Prattville, atomic number 13 has many competitors in the pizza sedulousness. This creates a highly agonistical grocery, which is reasoned for the guest because that means that the client service get out be top notch. The competitors include eye masks, Pizza Hut, famished Howies, Papa fast ones, Little Caesars, Marcos, pasta Pizzeria & Grill, and Mellow Mushroom. completely these companies be within a 20 mile radius.In a lucrative market similar the pizza one, the more competitors the stimulate out the guest service because it is so competitive. commercialize Analysis The pizza market can be very lucrative, on that pointfore it is very competitive. There are low barriers to entering for this market because there is not a perfect focussing to make a pizza, so there is a circularise of room for different types and different restaurants. CiCis has established itself as a top competitor in this market. The pizza section of the food patience represents 11. 7% of all restaurants and accounts for more than 10% of all foodservice gross revenue (Pizza exemption account statement 2011, 2011).Between June 2008 and June 2009 the US pizza sedulousness recorded more or less $37 gazillion in sale. accord to Pizza male monarch, PMQ magazines (Pizza Marketing Quarterly) yearly Industry Analysis, of the 67,55 4 pizza hold ons in the US, 59% are one by one owned and go over 51% of score pizza gross sales. Franchises and arrange account for 41% of the market and for near half the sales. The pursual pie charts were sourced from PMQs 2009 annual industry analytic thinking and depict the sectionalization of pizza stores in the US and a breakdown of US pizza sales (Pizza Franchise cross 2011, 2011).CiCis pizza is included into the other top custody 15%. The pizza industry go through a loss of market bundle and sales during the recess as skyrocketing quit prices and an outgrowth in the court of stubble and other pizza necessitys drove up the be of pizza. guest Analysis Pizza is enjoyed by hatful from all walks of purport and feeding out at restaurants is an essential break down of the American lifestyle. harmonise to the case eating place Association, 45% of adults prescribe that restaurants are still a major start out of their lifestyle and that they will have- to doe with to condescend their favorite restaurants.According to a stick to completed by Mintel, 93% of Americans eat at least one pizza per month and 21% of 18 24 year olds barter for pizza more than three clock per month. This is compared to only 7% of those aged over 65 eating at least one pizza per month. Pizza also proved popular with parents. About 20% of the parents surveyed said that they bargain for pizza more than three time per month, compared to 12% of adults with no children (Pizza Franchise Report 2011, 2011). This guest collection covers much of the chump market for CiCis pizza.Because so many age groups manage pizza, there are many stern markets for pizza places to send. These customers look for more than adept a good tasting pizza at one time, they look for a place with good deals and even better customer service. run Chain Activities CiCis, wish well many other businesses has a fussy season. For CiCis their picky season is in the main during t he holidays, the busiest being goodwill and Christmas. For these special times of the year they need to foretell serious how much more products they need in couch to mention the customers satisfied.The forecasting is do by spirit at the previous years sales during that incident time effect in addition, if there is any national media at that time. They take the dollar practice session per compass point and calculate that by the intercommunicate sales to give them how much to shape of each item the items being dredge, sauce, and pizza toppings (Hassell, 2011). Demand foretell cannot be do before there is a prim count of the store. scroll mood varies from store to store, depending on what the franchise wants to do.Most stores count origin either sunlight shadow or Monday morning. The CiCis in Prattville counts inventory on Sunday nights. To manage the inventory they have a food cost program that you enter the ending count the computer downloads the order and uses the previous count as the beginning. The company as a whole tries to fall out food cost percentages at 28% or swallow, with bear on cost of 18. 5% or lower (Hassell, 2011). at once the forecasting is through, wherefore it is time to place the order. CiCis uses an online order management system called ESOS (Exhibition & Sponsorship edict System).You can go directly on to the JMC transporting website and put in an order this elbow room. The JMC system handles the orders from when they are placed until they pee-pee their customer. The forecasting is done the order is in, now it is time for the order to get to the restaurant. This is where CiCis takes a uncollectible leap from its competition, because of its exaltation system. CiCis has change state such a powerful cram in the pizza industry part because of attention to particular in the carry-over system channel. They own their own transportation service.JMC restaurant diffusion Inc. is a full service diffusion company founded by Joe Croce in 1990, after he found out that other distributors were not capable to glide by pace with his tidy sum of capital service, low prices and some(prenominal) it takes attitude. Today JMC serves over 600 restaurants in 35 states out of three distribution pumps strategically set in Dallas, TX, Atlanta, GA and Richmond, IN. The opening of a fourth center is in the qualification in Arizona. This distribution center will serve untested restaurants opening on the west seacoast (Hassell, 2011).JMC has a well maintained drop dead of over 70 power units with 48 or 52 refrigerated trailers (some with breeding gates), run undifferentiated routes each hebdomad to CiCis restaurants, and return to our Dallas, Atlanta and Richmond, indium bases birthing lading for ourselves and others low JMC authority. JMC brings the same commitment to great prices and great service to its dispatch customers as it does to its restaurant customers. To date, JMC has serve d over 1500 freight customers handling a wide legions of dry, refrigerated and frosty products throughout the United States (JMC Restaurant Distribution INC. , 2011).Just as grand as the in advance work of goods, is the shock movement. The gust of products is sometimes an under looked process in many companies. The truth is that this process can be in force(p) as strategic as the forward movement of goods. CiCis does have a annul process for damaged or broken products. For example, if a al-Qaeda of flour that comes off the transport has a hole in it or it is leaking, there is a chance that it is foul so they leave the al-Qaida away. To indemnify for the loss of the bag the receiving store will get one free bag of flour they side by side(p) calendar week when the truck comes in (Hassell, 2011).When the delivery truck comes to CiCis, carrying this weeks supply, it is the device drivers function to unload the truck. The employees at the restaurant do not dish with un loading. It takes about 45 minutes to completely get all the products off the truck and into the store (Hassell, 2011). Once the materials are in the store therefore the restaurants workers melody is to designate the boxes and put them up. The labeling and box of the boxes is not that splendour in the CiCis supply chain, because the customer of the restaurant does not see what the bags of flour look like or how the pepperoni is encase.What is important in the packaging is that the packages be able to withstand real temperatures and weights because most of the trucks are refrigerated and carry lots of other products. Also the way things are packaged is important because they need to be able to be tagged easily. Damaged packages will be direct right suffer to the JMC in the reverse process. With the forward and reverse of all these products, transportation can get pretty expensive. The quickness locations are very important because of this. CiCis has a occur of three distr ibution facilities that are strategically placed.The biggest of the three facilities is the one in Dallas, TX. This quickness covers all the states shaded in red in the picture below. aid largest quickness is the one in Atlanta, GA. This one covers the states shaded in yellow. (JMC Restaurant Distribution INC. , 2011) That is where the CiCis in Prattville atomic number 13 gets all of its products. Last, the states shaded in blue are handled by the facility in Richmond, IN. All the facility locations were make with the main roads, workable traffic, and distance in mind.Even with these distributions centers rigid in aboriginal locations for the CiCis restaurants. The procural process does not have define on the locations, because the rough materials come from all over, they receive bids on their products and JMC makes the decision based upon the quality of that product and the other ones. JMC watches the forecast on the markets and tries to lock in the low price (Hassell, 20 11). As stated previously, the pizza industry is exceedingly competitive, and with his competitive market, customer service is a premium.Hi, acceptable to CiCis is the phrase that every(prenominal) employee must gyp and say to every customer that comes into the restaurant. customer service is a component that this company really focuses on. On the website they have a list of guest promises that they stand by. They are as follows to do whatever it takes to exceed your expectations, to say Hi, welcome to CiCis, to guarantee you a full-hot-fresh buffet, and to use our name calling to make you favorite pizza, to serve you in a fun, sparkling clean restaurant, and to say goodbye, come back and see us (CiCis Pizza).The pizza industry is so competitive that the scoop out way to get invigorated customers and keep the loyal customers is to have the better(p) customer service around. That is just what CiCis does, if you have ever been to a CiCis then you would agree. Recommendations Pizza is very much part of the American way of life, with Americans eating approximately 100 ground of pizza each day, or 350 slices per second. Although the pizza industry experienced a hang in sales during the recession, the beginning of 2011 has seen an increase in sales.The discipline and implementation of new technology and market strategies has enabled the pizza industry to adapt to growing consumer demands for cheap, fast, and convenient products. CiCis has done a good job establishing itself as a top competitor in this market. In order for CiCis to compete with the top pizza franchises in the market, such as Pizza Hut, they need to get more creative. CiCis call for to increase their merchandising budget, this would create more awareness to their target customers and increase sales.CiCis need to become a habitation name and in order to do that there inescapably to be more franchises. Currently CiCis only has restaurants in 37 states. If they were to expand into all 50 states and increase their marketing then I believe the CiCis would be the best pizza franchise in the United States. Conclusion by and by all, the do whatever it takes to exceed the guests expectations is a great burster statement that CiCis defiantly goes by. This great company has expand from one restaurant in Plano, Texas to over 600 in 35 states in 25 years.That is a great accomplishment, and they are not done yet. With a plan to base more restaurants in the future, you can expect to see CiCis at the top of the pizza industry very soon. The supply chain management is one of the best in the industry because they own part of their supply chain. JMC has helped CiCis continue to grow at a rapid rate and will continue to grow itself. If you have not been to a CiCis restaurant yet then it is time to experience it.References CiCis Pizza. (2011, November 7). Retrieved November 30, 2011, from wikipedia. com http//en. wikipedia.org/wiki/CiCis_Pizza JMC Restaurant Distribution INC. (2 011). Retrieved November 8, 2011, from cicistrucking. com http//cicistrucking. com/about_jmc. hypertext mark-up language Pizza Franchise Report 2011. (2011).Retrieved November 24, 2011, from Franchisedirect. com http//www. franchisedirect. com/foodfranchises/pizzafranchises/pizzafranchiseindustryreport20111/80/292Ref1 CiCis Pizza. (n. d. ). Retrieved November 26, 2011, from find to CiCis Pizza http//www. cicispizza. com/_template. phpScene_1 Hassell, M. (2011, November 12). Regional Manager. (J. Montgomery, Interviewer).