Motivation - Staying ahead of the competition ( Chapter 6) Essay

Motivation - Staying ahead of the competition ( Chapter 6) - Essay Example Recognition of gaining achievements during work is highly valued by employees and this boosts up the morale level of employees to a very large extent. Employees if motivated tend to remain highly satisfied with their working conditions. The Maslow’s hierarchy theory is a very good tool which is used for deducing the required motivation factors for the employees of the organization. Empowerment towards taking decisions of one’s job is highly motivating factor for the employees. They feel quite satisfied once they are in control of their tasks and have the autonomy to conduct the task accordingly. It is a strong stand point for the organization if they have set their goals in alignment and in consideration with the goals of their employees. If there is a point of interest of the employees towards achieving the goals for the organization, then there are high chances that the employees will be strongly motivated towards accomplishing their tasks. Strong and influential leaders possess the talent of motivating the employees to work harder. Motivated employees tend to produce better results and this in the short run as well as in the long run tend to allow the organization to remain ahead of the competition. In competitive environments, leaders tend to face difficulties in motivating their employees but with a positive attitude and delegating a strong sense of responsibility towards the employees, the organization can take its path towards success by the hard work of employees. While working in the organization, different types of conflicts may arise during working policies or decisions taking by management. Leaders should possess skills so that they can smartly deal with the conflicts that have taken place. If conflicts are resolved on a proper note then this motivates the employees to have a positive image of the organization as well as their management. Instilling a sense of positive humor and fun with

Economics Paper Essay Example for Free

Economics Paper Essay Gross Domestic Product (GDP) is the total number of goods and services produced in an economy in a given year. Measured in monetary terms, it reflects the general output of an economy per given period of time. The so-called â€Å"price basket index† (the average price levels for all goods and services in an economy) is the standard maeasure of GDP (the base year is arbitrary). GDP, however, is a standard measure itself. It is used to measure business cycles. Business cycles are generally fluctuations of aggregate production schedules per given period of time (usually monthly). Several theorists attempted to formalize the theory behind business cycles to no avail. Explanatory variables offered by these theorists were either insignificant or in contradiction with accepted economic principles. In any case, the ratio of GDP to the potential GDP can serve as an indirect measurement of the level of production fluctuation in the economy. If the ratio is close to 1, then the level of business cycle in an economy is also minimal. If the variance is large, then the economy experiences high levels of production fluctuations. In order to remove these fluctuations, actual GDP must equal potential GDP. If an economy achieves potential GDP, then it is Pareto Efficient. Hence, the amount of fluctuations (which characterized inefficiency) is close to zero. The determination of fiscal policies is solely the function of the government. Fiscal policies refer to expenditures a government undertakes to provide goods and services and to the way in which the government finances these expenditures (like taxes and subsidies). In the United States, some of the agencies concerned with setting fiscal policies are as follows: agencies of the federal government like the Defense Department, Trade Department, and the Bureau of Internal Revenue, and agencies of state governments. Generally, fiscal policies can be undertaken by all levels of government. The general functions of these bodies are as follows: 1) Provide goods and services that the market will usually not provide; 2) Provide economic infrastracture that will facilitate the flow of goods and services in an economcy; 3) Increase government spending during times of uncertainty, economic crisis, and recessions; 4) Provide businesses and investors an elaborate system of information in order to reduce transaction costs; 5) And, create incentives schemes in order to encourage increased production (or create an optimal tax system where firms that produce negative externalities would be heavily taxed to reach the social optima). Fiscal policies encourage increased production in two ways. By providing incentive schemes or subsidies to particular industries, the government can expect a long-term increase in the economy’s output. Increasing government expenditure is seen by investors and firms as a sign of expected economic growth (psychological). By increasing government expenditure, the national income increases by a certain amount depending on the government multiplier (note that Y = C + I + G + NX). An increase in G reflects an increase in Y. This induces other participants in an economy to spend more (therefore save less). Increased government spending also has bearing on employment, inflation, and general wage levels. Sustained government spending results to sustained inflation. Employment is ambiguously affected (this depends on the capacity of the economy to create jobs). Wage levels decreases in the long-run because of lower aggregate demand for labor. In many cases, fiscal policies are matched with monetary policies in order to achieve a desirable economic state. However, the use of monetary policies is more complicated. Hence, a separate analysis must be reserved for this topic.

The Philosophy of Sex and Gender in Russia Essay examples -- Feminism

The Philosophy of Sex and Gender in Russia This presentation focuses on the main philosophical approaches toward analyzing the notions of "sex" and "gender" in Russia since the nineteenth century. I analyze the conceptions and ideas which were developed by Aleksey Khomyakov, Nicolai Chernyshevsky, Leo Tolstoy, Fedor Dostoevsky, Vladimir Solovyov and some other philosophers. Then, I discuss the concept of emancipation of women within the framework of Marxist-Leninist theory, which played a role in the state's "women's philosophy" in the Soviet period, and within the existing modern viewpoints. My methodology is based on concepts and guidelines developed in feminist philosophy. One of the goals, as put forward by feminist philosophy, is to discover the gender determinateness of the metatheoretical foundations of science and traditional Western humanitarianism and of philosophy. This problem can be quite successfully solved on the basis of Western philosophic studies. Russian philosophy, however, has not so far become a subject of feminist analysis either in Russia or in the West. Therefore, my research in this field could be considered rather novel. This presentation focuses on the main philosophical approaches toward analyzing the notions of "sex" and "gender" in Russia. First of all, I mean the last century's philosophy of sex and the theology of gender, the concept of emancipation of women within the framework of the Marxist-Leninist theory of women's emancipation, which played the role of state "women's philosophy" in the Soviet period, and the existing modern viewpoints. My methodology is based on concepts and guidelines, developed in the feminist philosophy and presented inter alia in the works of Genevieve Lloyd, ... ...a and R.Tong. Gender/Body/Knowledge: Feminist Reconstructions of Being and Knowing. (1989).Ed.Alison M. Jaggar and Susan R. Bordo. Harding S. and Hintikka M. (eds) (1983). Discovering Reality: Feminist Perspectives on Epistemology, Metaphysics and Philosophy of Science. Khomyakov A. (1988). About old and new. In Russian. Kollontai A. (1909). Social basis of women's question. In Russian. Lloyd G. (1984). The Man of Reason. The "Male" and "Female" in Western Philosophy. Tolstoy, L. (1987). Collection of works, vol. 11. In Russian. Solovyov V. (1988). Collection of works in two volums.. Moscow. t. 2. In Russian. Solovyov V. (1911). Russia and Universal Chirch. Moscow. In Russian. Voronina O. (1994). The Mythology of Women's Emancipation in the USSR as the Foundation for a Policy of Discrimination. In Women in Russia (ed. by A.Posadskaya ).

On Morality Essay

What is Morality? The inevitable fore comings of being a child literally flash right before your eyes. One minute you are learning how to walk and talk and in the next you are graduating high school. We find ourselves constantly wondering where the hell all that time went. And in between all this growing up it seems we acquire a set of â€Å"morals† and â€Å"values†; merely things we tend to blame our actions and thoughts on. It’s like this illusory line comes into play where we place the good and the bad. Perhaps once you have a belief about something it becomes permanent and forever engraved in your head but I don’t think I have the particular values or perspectives on life as I once did. To think that one of a parent’s main ambitions is to produce a child and raise it to have said good morals and values. It is only slightly disturbing to think of Hitler or Stalin’s parents and wonder what happened? As an adolescent we are taught an abundance of things, but if asked to come up with pertinent examples, I think a lot of us would stutter to come up with a few. The problem is that these lessons and ideals become instilled in us therefore becoming second nature – no thought process needed. A moral is something so excruciating and hard to be defined. Everyone seems to have their own set, but how is it that the majority sees the differences between okay and not in agreement? The absence of an explanation leads me to conclude that your own values and morals are dependent upon the circumstances you are subjected to. The point that I am so desperately trying to convey is that certain situations I had to deal with as a child and a young adult have led to my morals and values consequently changing. Joan Didion once said, â€Å"I followed my own conscience. I did what I thought was right. How many mad men have said and meant it? † (On morality, 1965) A statement that is so relevant to my own thinking due to the fact that I have felt myself questioning where and how the â€Å"good and bad† contour was formed. If a mad man truly felt that a mass murder was right, and cohesive with his conscience, then who are any of us to circumscribe his well -being? When you think of this mad man in a different context, you resolve that maybe rather than being â€Å"mad† possibly, he has converted his pragmatic necessities into moral imperatives without second thought. â€Å"You see I want to be quite obstinate about insisting that we have no way of knowing – beyond that fundamental loyalty to the social code- what is â€Å"right† what is â€Å"wrong† what is â€Å"good† what is â€Å"evil†. I dwell upon this because the most disturbing aspect of morality seem to me to be the frequency with which the word now appears; in the press, on television, in the most perfunctionary kinds of conversation. † (Joan Didion, on morality) What Joan Didion and presumably I keep diverging back to is the improper use of the word. What truly matters is exactly that- the way in which you toss these words around. Words like morals and values are merely titles. The manuscript of my childhood may or may not have stayed but there are still reminiscent little bits that remind me of who I am and where I came from. So what is morality? I have no idea.

Ambition & Emotions

Dr. Faustus stands at the onset of the Renaissance period and the dawn of the middle ages as he contemplates the religious drama of his time. Indeed, during those medieval times, the understanding of heaven and hell was not far removed from the conceptual understanding of the occult. The play is lined with supernatural beings, angels and demons, which might have stepped onstage to clarify a major ambition in the medieval ages, the fervent pursuit of salvation. Indeed, this type of ambition is contrasted very well in the play Dr. Faustus, by the onset of the Renaissance period and the ambitions it provides.A quick overview of the Renaissance period shows that it was also the Age of Discovery; word has just reached Europe of the existence of exotic places in the ‘New World’. This Age of Discovery is responsible for the change in focus of ambitions from the ‘otherworldly’ of the medieval ages, to the more familiar ‘worldly’ ambitions of our times. We see Faustus, although moving to embrace worldly ambitions beset by mullings of the other world. For example he asks the demon Mephistopheles, FIRST WILL I QUESTION WITH THEE ABOUT HELL. TELL ME, WHERE IS THE PLACE THAT MEN CALL HELL (5.120–135) And later, after being given an explanation, he says, COME, I THINK HELL'S A FABLE. (5. 120–135) In fact these arguments seem to capture well the transition between the middle Ages and the Renaissance period since no neat dividing line exists. As Dr. Faustus encourages his ambition to focus on the opportunities presented by this so-called Age of discovery. His single-minded concern is with luxurious silk gowns and powerful war-machines than with saving his soul. This contrast between wealth and salvation must be understood from the standpoint that Dr.Faustus intends to acquire such wealth through an ambitious carrer5 in necromancy. Indeed, black magic seems to him as the only career that can match the scope of his ambition, t he subject that can challenge his enormous intellect. Being a scholar, he has mastered the major professions of his time. Specifically he claims to have mastered Law, medicine and theology, and he finds them all dissatisfying. Dr. Faustus finds that his huge ambitions have seemingly met their match as he ponders to dig deeper into necromancy. Faustus is full of ideas for how to use the power that he seeks.He imagines piling up great wealth, but he also aspires to plumb the mysteries of the universe and to remake the map of Europe. Though they may not be entirely admirable, these plans are ambitious and inspire awe, if not sympathy. They lend a grandeur to Faustus’s schemes and make his quest for personal power seem almost heroic, a sense that is reinforced by the eloquence of his early soliloquies. Ironically, Faustus’s ambition seems to sap as he realizes the initial goal of his ambitions, to master the dark powers of black magic.This is depicted from the way he speed ily narrows his horizons once he actually gains the practically limitless power that he so desires. Now that he realizes that everything is possible to him, he trashes the grand designs that he had contemplated early on, contending himself with performing conjuring tricks for kings and noblemen and taking a strange delight in using his magic to play practical jokes on simple folks. Strange as it may seem, the realization of Faustus’s ambition makes him mediocre rather than elevating him to higher levels of grandeur.The question begs; does power corrupt Faustus or is it through power that Faustus becomes mediocre? This is because Faustus’s behavior after he sells his soul hardly rises to the level of true wickedness. Rather, gaining absolute power corrupts Faustus by making him mediocre and by transforming his boundless ambition into a meaningless delight in petty celebrity. Indeed this is a paradox since at the beginning of the play; Dr. Faustus seeks to gain more grea tness from the realization of an insatiable taste to rise above manly standards of achievement.Yet, as he gains the goal, he seems to sink lower than the basest man. Could we say that he should have been content with quelling his ambitious flames, as the medieval times’ logic seemed to encourage? Saying so will mean he learns to live with his dissatisfying and unfulfilled life, which only opens the door to more emptiness in life. Extrapolating from the fore going leads us to believe that such an ambitionless lifestyle will lead him to the very state that he is now at the end of fulfilling his quest, only he would have reached there quicker than after twenty four or so years.This state is of course, the state of being mediocre. From the fore going, it appears to me that it will be misguided to believe that Faustus is a villain. I believe that it is fitting to view him as a tragic hero, a protagonist whose character flaws lead to his downfall. THESE METAPHYSICS OF MAGICIANS, AN D NECROMANTIC BOOKS ARE HEAVENLY! (1. 40–50) This is because, even from the above quote, the logic he uses to reject religion is flawed, since it leads him to use his ambition in diabolical pursuits.This plays out slowly because initially, in Faustus’s long speech after the two angels have whispered in his ears, his rhetoric outlines the modern quest for control over nature (albeit through magic rather than through science) in glowing, inspiring language. He offers a long list of impressive goals, including the acquisition of knowledge, wealth, and political power, which he believes he will achieve once he has mastered the dark arts. These are indeed impressive ambitions that inspire wonder, to say the least. However, the actual uses to which he puts his magical powers are disappointing and tawdry.Furthermore, Faustus goes on to exhibit blindness quite unlike a man of knowledge. This blindness serves as one of his defining characteristics throughout the play, and is ar guably inspired by his ambition. He chooses to see the world, as he wants to see it rather than as it is. This shunning of reality is symbolized by his insistence that Mephistopheles, who is presumably hideous, reappear as a Franciscan friar so that he may not be terrified by the devil’s true shape [as depicted by Mephistopheles’ appearance]. Faustus even ignores Mephistopheles’ urgings to him to abandon his â€Å"frivolous demands† (3. 81).It is important to note that this so-called blind ambition of Faustus had catastrophic results. The height of which led Faustus not to even realize that he had reached the limits of his quest for knowledge. In scene six, we see the limits of the demonic gifts that Faustus has been given begin to emerge. He is given the gift of knowledge, and Mephistopheles willingly tells him the secrets of astronomy, but when Faustus asks who created the world, Mephistopheles refuses to answer. Faustus does not realize that this is th e first occasion that the demon has been unable to divulge to him the knowledge he so dearly aspires to gain.I believe that if faustus had not been blindly ambitious but kept his head as he did when he mastered the knowledge of Law, Theology and Medicine, then his ambition would have led him to the following realization: that all the worldly knowledge that he has so strongly desired points inexorably upward, toward God. As it is, of course, he is completely detached from God to the point of being an atheist. This detachment started awhile back when he misread the New Testament to say that anyone who sins will be damned eternally—ignoring the verses that offer the hope of repentance.Even when he sees Lucifer, Beelzebub, and Mephistopheles appear to him and becomes suddenly afraid exclaiming, â€Å"O Faustus, they are come to fetch thy soul! † (5. 264), Faustus still decides against repenting. This behavior is attributed to the bad angel and Mephistopheles who makes him believe that it is already too late for him, a conviction that persists throughout the play. This fact is seen at the end of his days when he says, SWEET HELEN, MAKE ME IMMORTAL WITH A KISS: HER LIPS SUCKS FORTH MY SOUL, SEE WHERE IT FLIES! (12. 81–87) At this point, he has realized the terrible nature of the bargain he has made.Despite his sense of foreboding, Faustus enjoys his powers, as the delight he takes in conjuring up Helen makes clear. Faustus continues to display the same blind spots and wishful thinking in that he seeks heavenly grace in Helen’s lips, which can, at best, offer only earthly pleasure. â€Å"Make me immortal with a kiss,† he cries, even as he continues to keep his back turned to his only hope for escaping damnation namely, repentance. In conclusion, Scholar R. M. Dawkins famously remarked that Doctor Faustus tells â€Å"the story of a Renaissance man who had to pay the medieval price for being one.† While slightly simplistic, thi s quotation does get at the heart of one of the play’s central themes: the clash between the medieval world and the world of the emerging Renaissance. To Faustus, his ambitions for power worked as a corrupting influence to him so that although early in the play, before he agrees to the pact with Lucifer, Faustus is full of ideas of how to use the power that he seeks, he later uses this limitless power to achieve rather vain exploits and finally earn himself eternal damnation References: http://www. sparknotes. com/lit/doctorfaustus/themes. html

Business And Operations Comparison Of Lodging Sector Hotels Tourism Essays

Business And Operations Comparison Of Lodging Sector Hotels Tourism Essays Business And Operations Comparison Of Lodging Sector Hotels Tourism Essay Business And Operations Comparison Of Lodging Sector Hotels Tourism Essay Hotels are chiefly described as an adjustment with added installations to ease the outlooks of the invitees. Peopless outlooks differ and as per their outlooks, the hotels are differentiated into 3 types as shown in the above chart. Suite Hotels These types of hotels are the fastest turning sections in the housing sector. This is classified as a luxury type adjustment. It s fundamentally really broad and to the full furnished than a standard room, which includes a kitchen, mini saloon, sitting room, Jacuzzi and etc. These suites are chiefly mark for both the leisure and concern sector. For illustration: Honeymoons to pass a twenty-four hours or two and chiefly for Cooperate professionals such as executives, attorneies and famous persons. Resort Hotels These types of hotels are chiefly for relaxations. Like a pickup from the busy universe to breath in relaxations. Located in islands, mountains and near beaches which are the chief attractive forces spots these types of adjustment can be found in the Caribbean, Maldives, Costa del Sol, and in many tropical states with many leisure activities such as golf, skiing, boosting and sun bathing. Budget Hotels These types of hotels are chiefly high in the market. Budget hotels consist of basic degree adjustments, largely with bed and breakfast. Chiefly situated in towns centre with high capacity in suites and has a really immense demands due to monetary value is low-cost by any category. Service criterion is restricted to basic degree but in some quite an upper degree can be found. For illustration safety cabinet. Motels Motels are basical Suites offer multiple suites, with more infinite and furniture than a standard hotel room. In add-on to one or more beds and sleeping room fixtures, a suite will include a life or sitting room, normally with a sofa that converts into a bed. Dining, office and kitchen installations are besides added in many suites. Some belongingss now offer merely suites. In add-on to the epicurean suites mentioned in the first paragraph, regular suites are peculiarly marketed to concern travelers who would both appreciate extra infinite and may utilize it to host little meetings or entertain clients. The little concern like bed and breakfast is one topographic point where the proprietor can oversee each section. However, above 20 suites is when the housing concern additions and it becomes indispensable for managerial places to take topographic point within sections. The front office section in a limited-service hotel takes attention of reserves, the forepart office, housework, and telephone, security and technology, the bell staff. The front office is responsible for reserves, guest response, room assignment, tracking the position of suites ( available or occupied ) , prompt forwarding of mail and phone messages, security, housework of invitee suites and public infinites such as anterooms, and replying invitees questions. These responsibilities are carried out by section divided into sub sections units. For illustration, there is a laundry section shown in is responsible for cleansing and pressing the full hotel s linens and employee uniforms every bit good as invitee wash. The front office is one of the busiest and an of import section in a hotel because it one section where staff contacts the invitees. There is a demand for standardised programs, processs, agendas, and deadlines, frequent direct communicating between the executives who manages the cardinal runing units of the suites section. Types of ownership The ownership is of four basic types: Franchise, Privately owned and operated, Leased and Managed. The franchise operations, the proprietor in private owns and pays an up-front franchise fee along with royalties. The Franchise hotel operation benefits from acknowledgment of the trade name name by consumers, it has a successful concern theoretical account and national selling, and is dependent on the trade name name for itsA concern. On the other manus a franchise is by and large limited to the district it can market in and can non franchise itself and hence its growing options are limited to buying extra franchises. The in private owned and operated hotels haveA investorsA with a fiscal involvement in the hotel, and the ownership construction is either in individual or company s name. Privately Owned and Operated hotels on one manus gives the proprietor the freedom, but it comes with bigger hazards. The hotel proprietor has to do all determinations on staff, operations construction and growing, and still does non hold the benefit of a trade name name and acknowledgment to endorse him. The selling research attempts are to be built from the abrasion. The Leased hotels are owned by an person or company, who do rent the physical edifice. The Leased hotels types have agreements of long-run rentals. The lease giver decides minimal rent for the premises. The managed hotel is one in private owned, and has signed an understanding with a separate hotel trade name to run the hotels operations. The hotel is in private owned and the pull offing hotel takes over the mundane operations of its concern and lends its trade name name. The Pull offing hotel charges royalties on the entire grosss. ( Ehow, 2011 ) Harmonizing to the type of ownership the franchised hotels offer really similar merchandises to the market which is same all about. In footings of nutrient the bill of fare is the same, in footings of adjustment the room and decor is the same, in footings of conference and feasting installations are besides the same around in all its locations and hotels in footings of degree of services the differences arises depending on the mark audience the hotel caters to. For illustration a Ritz Carlton, all around the universe would hold a really high degree of services and it is consequence of a really high category or premium clients it targets to. Food and drinks differ every bit good in footings of causal dinning, coffeehouse, all right dining, fast nutrient articulations depending upon the mark audience and the class to which the hotel or eating house i.e luxury, fast nutrient articulation, 5 star or 4 or 3 star Hotels. For the leased hotels the merchandises and services differ from the other type s because the leased hotels and managed hotels are free to a certain extent to implement the determinations and advanced merchandises and services without worrying about the royalty and franchise fee. Privately owned and operated hotels are besides more or less similar to leased or managed hotel but they have a greater grade of flexibleness in footings of degree of service conference and feasting services any new merchandises or services because they are non apt to any one lesor or direction. Rather can run as they wish and bring alterations as and when they want. The services are more of mid scope services and have low-cost monetary values for the nutrient, conference and feasting services and attracts tonss of mass hotels for illustration the three star and four star hotels which provide adjustment at monetary values lower than the standard monetary values. The similarity is more related to a housing in footings of hotels and resorts both are the cordial reception administrations and both offer an flight and a topographic point where 1 can remain. Both hotel and resorts have a standard comfortss required to lodge comfortably while off. But the difference is in footings of doing more out of the stay and housing in footings of resorts. the location of resorts is more towards the natural surrounding and therefore the activities differ. There is similarity in footings of the industry the eating houses operate but there is a large difference in footings of how the services are catered and that differentiates the service one gets at a trade name and the little articulation. The trade names operate under one bandwagon and caters everything same everyplace the trade name is whereas for a little articulation they different from one topographic point to another. The similarity is a client satisfaction is the same at some little articulations in footings of nutrient though they do nt hold a great decor but their nutrient gustatory sensations good. Some branded eating houses like McDonalds seek to provide a mix of tasty nutrient, good and modern decor and quality services. Though McDonalds does nt supply a customised bill of fare, still gives client satisfaction and has a great client followers. The similarity in footings of pull offing the concern and staff, for illustration at a hotel and resort is more related to managing the housing demand, housework every bit good as client service and satisfaction, nutrient and drinks and other criterion installations. A Hotel and a resort both provides more of standard cordial reception merchandises and services that fulfils the normal housing demands. The direction map and the staff are more specialized in the cordial reception industry and are cognizant of their functions and maps harmonizing to the sections they serve. But the difference lies in footings of how the concern and staff at the resorts are handled because resorts cater to more of activities based demands of the client along with normal lodging like hotels and hence the direction and staff are more inclined towards more specializer in footings of escapade athleticss manager at some resorts and the direction map is related to conveying in new and advanced merchandises and services and activities to do the resort more gratifying. There are different sections who handle these in a large trade name and in little articulations all the sections are handled by one individual. Like gross, assorted costs, human resource, preparation and developments the assorted selling planning etc. The BHA is one of the prima administrations for the UK cordial reception industry. BHA promotes the involvements of hotels, eating houses and nutrient service suppliers and partnering with authorities to drive cordial reception growing in the UK. it presents the thoughts or new reforms in forepart of the authorities to discourse on behalf of its members. ( Association, 2011 ) The Hotel and providing developing board HCTB provides developing strategies from which both employers and employees can profit. The Hotel and providing preparation company is the largest preparation administration in UK.The preparation policies are focused more on direction development, preparation and developing the unemployed. It comprises employer, employees and trainers who cater existent value of their assets and trade name name. The Hospitality preparation foundation comprising of The Stone low Group, the cordial reception Awarding Body and the hotel and providing developing company concentrates more in human resources and calling and occupational criterions. The educational organic structures like HCIMA ( Hotel and providing international direction Association ) sets and maintains standard for direction instruction and the industry for its members and the people. The nutrient safety Acts of the Apostless is in involvement of just production of nutrient from beginnings to the ingestion and helps to keep the criterion and quality of nutrient consumed. The nutrient safety ordinance ensures a higher criterion of hygiene preparation to protect against bacteriums, bacterial growing, nutrient poising bar, cleanliness and pest control. Undertaking 2 Azimuth Adapted from ( times, 2011 ) The staffing degree for a Fast nutrient industry s elephantine McDonalds is more like the upper direction the in-between degree direction and the entry degree direction. The upper degree direction is the main executive officer and the assorted departmental caputs like the main selling, peoples, operations and fiscal officer. The in-between degree direction which includes scheme contrivers, communicating caput, subjects head, assorted regional directors, development, and finance and Information officer. Then comes the entry degree staff which includes concern scheme and intelligence, selling and nutrient scheme, corporate personal businesss, legal, franchising and field services, Hr, client services, preparation, repute, environment, security, hygiene and safety, equipment and eating house services, supply concatenation, Quality analysis, belongings and building, finance and Information support. McDonald has built its trade name name and the undermentioned success on the footing of the high quality of service and cleanliness which it delivers to its clients in each of its eating houses. Well-trained crew and directors are the first measure to accomplishing these criterions. The company provides calling chances for its employees and allows them to develop their full potency with McDonalds. For this a comprehensive preparation and development programme for the crew and operations direction is developed. This calling patterned advance helps a freshman and an employee who has worked for the first clip to come on through to a senior direction place on footing of virtue and so publicities. The first degree of the preparation starts at the Welcome Meetings. This defines the company s criterions and outlooks from its employees. Followed by good structured development programme, provides preparation in about all countries of the fast nutrient industry and McDonald s concern. The Crew work aboard each other with the fresh trainees while they are trained on the operations accomplishments required for runing the systems in each of the McDonalds eating house, from the counter confronting the client to the kitchen country. All trainee employees are taught to run the really state-of-the-art foodservice equipments, and cognize of the assorted operational processs at McDonalds. The preparation is largely floor based, or on-the-job preparation because trainees learn and retain information when they practise aboard when they learn or are trained. The new employees have an initial preparation and probation period. This period is when they know of the rudimentss and are allowed to heighten their accomplishments to a higher degree and go competent in the countries within the eating house concern. The clip bound for this depends on each employee position i.e. full or parttime. Along with go toing the classroom-based preparation Sessionss where they would finish workbooks for the quality service and cleanliness they have received preparation for. All employees receive ongoing preparation utilizing Observation Checklists for the sections they have worked at. The evaluation goes towards their assessment and other scaling. The McDonalds eating house promotes its crew members to direction places which carry greater answerability for the countries within the eating house, and assorted duties for managing displacements. Well structured preparation and development is provided in the eating house and in add-on the participants attend regular development workshops. There is direction entryway test and completion of this enables the employees to go to a preparation class held by the preparation section at the assorted regional offices before returning to the eating house in a direction function. The McDonald s Management calling Development programme takes new recruits from trainee director to higher profiles like Restaurant Manager. All it takes is on-the-job preparation and unfastened acquisition development classs, supported by faculties and treatment groups at the Company s National and Regional Training Centres. The Management Development programme is aimed at programme takes more of alumnuss or persons with some old direction experience. This offers a direct path into direction of eating house, utilizing an intensive structured preparation programme. The Management Development Programme has four key parts: Switch managing Management which helps trainee directors to develop the accomplishments and techniques necessary to cognize all facets of running displacement. Business Systems Management which is targeted at the 2nd helper and freshly promoted first helper directors. Covering countries of McDonald s concern systems, and concern cognition. Besides aim to develop single techniques. Restaurant Leadership programme preparation directors to the necessary accomplishments needed to go efficient restaurant leaders e.g. team-building, communicating accomplishments, decision-making. Business Leadership programme focused on the restaurant/general directors need to develop a effectual concern scheme which encompasses both the internal and external factors. The assorted section caputs in the regional offices are offered chances to be handle work in the other regional office. This exposes an experient director and helps him to develop and larn new accomplishments, experience and see a different side of the concern and to see how each section s schemes helps in accomplishing the company s set ends. ( times, 2011 ) For illustration in a housing sector the Accor group has a different staff degree and hierarchy bing which includes the each of the sections has a heriarchy upper direction, in-between degree and the entry degree and it exit as shown in the diagrams below. Accor hotel administration chart overview Food and Beverage Department Front Office Department Housekeeping Department Technical Services / Engineering Department Chefs Department Gross / Reservations Department Gross saless A ; Marketing Department Human Resources Department Finance Department The assorted preparations provided at the Accor Hotels include a web of 16 Academies in the chief parts of World. For a professional and personal development of its staff members there are assessment interviews and calling development through alteration of map and an exposure of different sections in the hotel There is an international preparation plan which leads to gross direction certification.. It is a programme where cognition of assorted states and the gross direction in them is provided and a endowment pool is developed to keep the gross. This supports the assorted planned activities of the company. The assorted internal preparation programmes consists of the consciousness about certain tendencies or issues bing in certain states and how to undertake them. For illustration Accor is developing their employees internally for assorted issues with kid attention in Brazil and African states where they have hotel locations. Other internal preparation is more related to the assorted package preparation and events preparations. For illustration another lodging sector hotel, Marriott has more than 3000 operated, franchised lodging belongingss in more than 65 states manages 45 golf classs and has 151000 employees Marriott Structure includes the undermentioned heirarchy: General Manager Department Manger Supervisors Associates Functional sections The assorted occupations and places in the Marriott group ranges from undergraduate consumption to entry degrees every bit good as from specific backgrounds like the Hotel direction, technology, providing etc The preparation which takes topographic point at Marriott scope from internal corporate preparation at the senior degrees of the direction staff. The external preparation made at Marriott was with province of viragos in Brazil to protect endangered rain forests. This helped the company develop its five point environmental scheme. Marriott underwent a preparation related to the preparation of environmental scheme. Marriott is besides go toing external preparation related to sustainable development with the aid of leading forums. Another enterprise to above is international touristry preparation is planned to cognize approximately best patterns and how to mensurate consequences. The internal preparation includes sections which are driving company s environmental enterprises along with external information about its central offices. Employees are trained for company s green merchandises, services and plans and these are shared with employees around the universe at the Marriott through assorted internal communicating methods and pictures For illustration KFC, a speedy service eating house which has 2 directors each shop and 5 floor staff in each of the franchised shop. KFCs administration construction consists of the Shop Director Selling director Undertaking director Training and Research section Quality Assurance Finance Human Resource Management Operations Department and functional section The staff degrees is mid degree staff which are trainers and supervisors and the senior degree staff are the 1s who look at the assorted higher degree maps related to scheme and human resource and fiscal determinations of the finance. The operations are carried out by the floor staff. The Quality Assurance is checked by the supervisor. The external preparation is when the directors go for the franchise holders meetings which discusses the alteration in the franchise selling and the assorted fee alterations or the royalty construction alterations. The internal preparation is more of a developing the new recruits of the day-to-day operations. The supervisor checks the preparation timings and the staff is promoted consequently. The other preparation is about merchandises and services. the nutrient and safety Torahs and any alterations in them. nutrient and hygiene jurisprudence. The client attention preparation which is given to manage assorted client demands like aged, childrens. Undertaking 3 The hotels are runing with more of insouciant attack with less white linen, simple tableware and less ornament. Tendencies The traveling trends has changed and people presents prefer invidual traveling compared to the traditional mass touristry. Tourists take short interruptions compared to long huals. Peoples are sing environment while going and prefer eco hotels. The market section has become more broad with a focal point on single travelers. There are free tiffins which promotes and brings in invitee by giving out. Guest trueness programmes give more in attempts to hike the concern and maintain strong relationship. For illustration all the hotels would offer a nine card to hold trueness programme and to force the assorted offers to its clients. Franchised hotels are seen increasing all throughout and because of globalization it s made faster and easier. Franchise Hotels benefit from trade name acknowledgment, systems and process, selling and advertisement, and economic systems of scale franchise guidelines and has really strong reserves. the lone disadvantage comes from the royalty payment and the criterions which are to be maintained as per the degree Fahrenheit For illustration the first corporately owned easy hotel the cherry trade name opened its door, Dubai based and saw its enlargement in 16 states and presence in Europe, Middle East Africa and Asia in five old ages clip Customization has gone to a upper degree to make place feeling and personalisation is in. For illustration the engineering and cyberspace engagement has made easy for clients to book their housing penchants a hebdomad before they check in. In footings of eating house trends the international bill of fare is influenced in about all eating houses. Any eating house can assist you with any nutrient you ask for without any jobs more because of globalization and client picks scope has increased. Customers are more cognizant because of information flow and engineering. Managerial Manners The directors are trained and asked to equilibrate the ends and aims of the companies with the fiscal ends and aims. Higher consumption of immature people are taken and people from diverse backgrounds and this has brought a alteration in the manner work is handled. Globalization has stressed the demand of civilization consciousness and hence diverseness at work is another tendency. One of the recent tendencies is outsourcing the undertakings which needs specialized people and hence they outsource marketing activities, laundary and contract caterers. Technology Technology has revamped hotels and eating houses they operate touch screen interfaces for cheque in, puting orders and user guided guest instruction and information. Everything is paid utilizing a swipe card. Its made the Operational work to a greater extent easier because the staff uses package which has all information shop and gross revenues and the motion of assorted stocks takes topographic point on its ain. Ecommerce has made travel programs easy, convenient and engagements can be made and cancelled anytime and anyplace. E procurance is where all the purchases are made online. Most of the hotels have synergistic engagement systems. Others use CRM for keeping client records. The legal tendencies The legal tendencies are more related to the assorted entry demands include enrollment of the concern under a proper class i.e. caterers, husbandmans and agriculturists, imports, separate regulations applies to industry. Accreditations, Equal chance jurisprudence, the hygiene degrees, nutrient Laws, nutrient safety, understanding the nutrient borne unwellness, Food safety jeopardies and taint, nutrient saving storage and temperature control, personal hygiene, hygienic premises and equipment, jeopardy analysis and critical control point. Food safety includes Food deleterious to wellness is apt to penalty. Selling nutrient which does non following with nutrient safety demands. Regular Inspection, ictus is carried out of suspected nutrient. The individuals non adhering to the nutrient jurisprudence receives Improvement notices, Prohibition orders, Emergency prohibition notices and orders and Emergency control orders. ( legislation.gov.uk, 2011 ) Food Hygiene jurisprudence includes Looks for effectual and proportionate controls throughout the nutrient concatenation, from production to sale, supply to the concluding consumer. focal points controls for public wellness protection on what is necessary cheques that the nutrient concern operators take nutrient safely earnestly. ( food.gov.uk, 2011 ) Equal Opportunity jurisprudence includes 1. No favoritism on the footing of gender 2. No favoritism on the footing of rewards 3. No favoritism on the footing of Race and Religion 4. No favoritism on the footing of Disability

Free Essays on Sufism

â€Å"Sufism, is the notion of possessing nothing and being possessed by nothing,† (Waines, p.138), is the basis of Farid Ud-Din Attar’s The Conference of the Birds. Just as a Sufi is in search of God, the birds are on a Path to find the Simorgh. In order to reach the Simorgh they must complete the seven valleys, which is a metaphor to the steps on the Way (Tariqa) of Sufism. The Path begins with repentance, which requires one to give up one’s will and take on the will of God. One must also reject traditional dualism, which is the idea that God is not just light or not just good and understand that God is everything. Next, one needs to destroy the Self and understand Unity. â€Å"Through this step one reaches a state of where all temptations are overcome, then you are free to perform the next step, Love,† (Waines, p.137). Love in this sense is a vision of God, a â€Å"painful, humiliating love† as mentioned by professor Aslan. A love never r eturned because one will surrender their love to the beloved. Finally, one reaches Fana, which is a state of spiritual intoxication and one realizes that everything is one and contains divine Unity. As seen in the video, I am a Sufi I am a Muslim, in this state one can loose control. The best time to die for a Sufi is during this feeling of ecstasy, since they are closest to God. Through his poetry, Attar expresses to men/women Tariqa, by focusing on the necessity of destroying the Self and the importance of passionate love. This is comparable to the hoopoe that acts as the birds Sheikh, and guides them through the Valleys to reach the Simorge. Repentence requires one to drop one’s own will and enter the will of God, so that one becomes entirely devoted to God, (Waines, p.143). In the story of the The king who stopped at the prison gates, the hoopoe explains the need to sacrifice your will to the first bird who accepts his leadership. The king realizes that his prisoners show obed... Free Essays on Sufism Free Essays on Sufism â€Å"Sufism, is the notion of possessing nothing and being possessed by nothing,† (Waines, p.138), is the basis of Farid Ud-Din Attar’s The Conference of the Birds. Just as a Sufi is in search of God, the birds are on a Path to find the Simorgh. In order to reach the Simorgh they must complete the seven valleys, which is a metaphor to the steps on the Way (Tariqa) of Sufism. The Path begins with repentance, which requires one to give up one’s will and take on the will of God. One must also reject traditional dualism, which is the idea that God is not just light or not just good and understand that God is everything. Next, one needs to destroy the Self and understand Unity. â€Å"Through this step one reaches a state of where all temptations are overcome, then you are free to perform the next step, Love,† (Waines, p.137). Love in this sense is a vision of God, a â€Å"painful, humiliating love† as mentioned by professor Aslan. A love never r eturned because one will surrender their love to the beloved. Finally, one reaches Fana, which is a state of spiritual intoxication and one realizes that everything is one and contains divine Unity. As seen in the video, I am a Sufi I am a Muslim, in this state one can loose control. The best time to die for a Sufi is during this feeling of ecstasy, since they are closest to God. Through his poetry, Attar expresses to men/women Tariqa, by focusing on the necessity of destroying the Self and the importance of passionate love. This is comparable to the hoopoe that acts as the birds Sheikh, and guides them through the Valleys to reach the Simorge. Repentence requires one to drop one’s own will and enter the will of God, so that one becomes entirely devoted to God, (Waines, p.143). In the story of the The king who stopped at the prison gates, the hoopoe explains the need to sacrifice your will to the first bird who accepts his leadership. The king realizes that his prisoners show obed...

Discover The Cuban Swimmer, a Play by Milcha Sanchez-Scott

Discover The Cuban Swimmer, a Play by Milcha Sanchez-Scott The Cuban Swimmer is a one-act family drama with spiritual and surrealistic overtones by the American playwright  Milcha  Sanchez-Scott. This experimental play can be a creative challenge to stage because of its unusual setting and bilingual script. But it also presents actors and directors with an opportunity to explore identity and relationships in modern California culture. Synopsis As the play begins, 19-year-old Margarita Suarez is swimming from Long Beach to Catalina Island. Her Cuban-American family follows along in a boat. Throughout the competition (the Wrigley Invitational Women’s Swim), her father coaches, her brother cracks jokes to hide his jealousy, her mother frets, and her grandmother yells at the news helicopters. All the while, Margarita pushes herself onward. She battles the currents, the oil slicks, the exhaustion, and the family’s constant distractions. Most of all, she battles herself. Theme Most of the dialogue within â€Å"The Cuban Swimmer† is written in English. Some of the lines, however, are delivered in Spanish. The grandmother, in particular, speaks mostly in her native tongue. The switching back and forth between the two languages exemplifies the two worlds which Margarita belongs to, the Latino and the American. As she struggles to win the competition, Margarita tries to fulfill the expectations of her father as well as the crass American media (the news anchormen and the television viewers). However, by the play’s end, when she drifts beneath the surface when her family and the newscasters believe that she has drowned, Margarita separates herself from all outside influences. She discovers who she is, and she saves her life (and wins the race) independently. By almost losing herself in the ocean, she discovers who she truly is. The themes of cultural identity, especially Latino culture in Southern California, are common in all of Sanchez-Scotts works. As she told an interviewer in 1989: My parents came to California to settle, and the Chicano culture there was so different to me, very, very different from Mexico or where I came from [in Colombia]. Yet there were similarities: we spoke the same language; we had the same skin color; we had the same interaction with culture. Staging  Challenges As mentioned in the overview, there are many complicated, almost cinematic elements within  Sanchez-Scott’s The Cuban Swimmer. The main character is â€Å"swimming† the entire time. How would you, as a director, portray this action on stage?Margarita’s family puts along on a boat. How would you convey this? With a set? Pantomime?Helicopters and news commentators â€Å"interfere† with the characters. In what ways could sound effects enhance or sully the play? The Playwright Milcha  Sanchez-Scott was born in Bali, Indonesia, in 1953, to a Colombian-Mexican father and an Indonesian-Chinese mother. Her father, a botanist, later took the family to Mexico and Great Britain before settling in San Diego when  Sanchez-Scott was 14. After attending the University of California-San Diego, where she majored in drama, Sanchez-Scott moved to Los Angeles to pursue an acting career. Frustrated by a dearth of roles for Hispanic and Chicano actors, she turned to playwriting, and in 1980 she published her first play, Latina. Sanchez-Scott followed the success of Latina with several other plays in the 1980s. The Cuban Swimmer was first performed in 1984 with another one-act play of hers, Dog Lady. Roosters followed in 1987 and Stone Wedding in 1988. In the 1990s,  Milcha  Sanchez-Scott largely withdrew from the public eye, and little is known of her in recent years. Sources Bouknight, Jon. Language as a Cure: An Interview with Milcha Sanchez-Scott. Latin American Theatre Review, Spring 1990.Mitgang, Herbert. Theater: Dog Lady and Swimmer. The New York Times, 10 May 1984.

Child Sleep Training Essay Example | Topics and Well Written Essays - 1000 words

Child Sleep Training - Essay Example And if the baby just goes along with the flow and does not cry as much, this baby is regarded as a good baby, as he is very compliant. Though parents absolutely love a baby that does not give them trouble and sleeps through the night, sleep training is detrimental to the emotional and physical development of an infant. When a baby is sleep trained, he is kept to a very regimented schedule with very few deviations. He is to sleep and eat at certain times of the day, as everything is governed by a clock. When a clock says a certain time, the baby has to do the task that is to be done at that time, and this includes sleeping, as everything goes hand in hand with the sleep training process. An excerpt from Fleiss' book titled, "Mistaken Approaches to Night Waking," describes the sleep training process in great detail. The article states that babies must be put to bed at the same time for naps and at night, and the parent is not to go in and comfort the baby if he should cry. The baby is to be conditioned to learn to self sooth. He will cry himself to sleep until he realizes that bedtime is bedtime and that the parents will not be coming back into the room. Despite how loud and frantic the baby's cries become, they are to be ignored. Eventually, the baby will stop crying and will give up and go to slee p. If the baby wakes in the night, its cries are to be handled the same way. Parents can make a brief visit to the baby's room to see that he is okay and comfort him verbally if they'd like, but there is to be no eye contact or cuddling. Then, they leave the baby's room, even if the baby is still crying. They can come back five minutes later and then leave again. They can repeat this process again at ten minutes, fifteen, and twenty: however, under no circumstances are they to pick up the baby. Eventually the baby will give up crying and fall asleep, as severe fatigue and exhaustion has overcome him (Fleiss, M.D., M.P.H., F.A.A.P.). There is no doubt that this type of conditioning has detrimental psychological effects on the baby. For instance, let's say that he woke in the middle of the night due to having a bad dream. Despite needing his parents comfort, it is not given to him, as comforting and cuddling the child, despite the reason for needing it, would interfere with the child' s training. The article goes on to say that eventually, the baby becomes so trained that he is reluctant to call or cry out to his parents for help in the middle of the night, even if the help is badly needed. No matter how scared the child is, he will remain silent, forced to deal with his trauma all on his own because h has been taught that bothering his parents is a cardinal sin. He does not receive the reassurance that he so badly needs. While some children are resilient and can do fine when they grow up, sleep training has caused numerous adults to grow up feeling insecure. This is because they were never responded to when they were infants (Fleiss, M.D., M.P.H., F.A.A.P.). In the first stage of human development, Eric Erickson states that the infant is learning how to distinguish trust versus mistrust. The infant develops trust when he realizes that his carers will supply all his needs and keep him safe. One article that discusses the stages of development in detail states that during the first stage of development, it is critical that a parent or carer meets a baby's every need and responds quickly. When the baby is responded to quickly and all of his needs

Women are the Stronger Sex Essay Example | Topics and Well Written Essays - 750 words

Women are the Stronger Sex - Essay Example Women are more nurturing than men because they have to be. Women care for others. This does not mean men do not have the capacity to nurture, but women as a majority have a greater capacity. Women take care of children, the sick, and elderly family members. One author reveals: Over the years, women have won access to the paid workplace, but they have yet to win the social change that truly acknowledges the contributions of unpaid care to the economy and society. Nurturing or caring for another individual involves things not considered manly. An example would be changing diapers, either a child or a parent. Some men do changes diapers, but all women with children change diapers. Women have to nurture, which make them the stronger sex. Women are also physically stronger, not in strength but in health and living with more illness. In the US, a woman’s life expectancy is 79 years, while a man’s life expectancy is 72 years (Cromie). Women live longer than men worldwide. Cromie states, â€Å"While men die from their diseases, women live with them." Although women live longer, they develop â€Å"arthritis, osteoporosis, and diabetes†. This attests to the physical endurance of women. Recently, women have been urged to only donate whole blood, not plasma. In Oklahoma, women have been prohibited from donating plasma. This is due to an antibody that women develop when they are pregnant but are immune to, but men are not. This has caused complications in transfusions, leading to pulmonary problems. Their bodies are stronger than that of a man.

Principles of Organization and Management Essay - 1

Principles of Organization and Management - Essay Example Two major sub-groups of the classical theory are scientific management by Taylor and bureaucracy by Weber. Taylor’s (F.W.Taylor) scientific management theory thoroughly evaluated the attitude of the employees from the starting of operations, the introduction of action decomposition, and the core concept of division of labor, job standardization, and strict management control. In the  "factory management†, he summed up the four principles to improve work efficiency: 1. Everyone should have clear working days; 2. To complete the work required to provide a standardized work environment, equipment and tools; 3. Where a person has a high score should give a higher remuneration; 4. Where the loser will lose pay and job status. According to Frederick Winslow Taylor who is regarded as the Father of Scientific Management, the management of the firm should organize the work in a manner which will make optimum use of the workers, by dividing the work and introducing efficient met hods for making a product. Taylor’s concept focused mainly on hierarchic organization structures and task specialization. Taylorism states that there is a best way for each task and it can be learnt through proper training and development. In the domain of "Principles of Scientific Management,"  Taylor further proposed the following principles: 1. The study of each unit of work a worker should be treated with the scientific method; 2. Workers should use scientific methods in the selection, training and education; 3. Should be sincere cooperation between workers to ensure that all work can be handled in accordance with scientific principles to; 4. Between managers and workers, to implement the division responsible for the manager's job at not to workers. Taylor advocated piecework system, requiring workers to work within a fixed unit of time to complete, according to the low-paid piecework, and the excess workload, follow-paid piece work.  Taylor believes there is a differ ence this reward system can maximize their people's enthusiasm for work.  In order to ensure the implementation of this scientific management, Taylor considers it necessary to strengthen the management and control of operations.  Undoubtedly, Taylorism pursuit of efficiency, operating decomposition, standardized management, performance rewards and other measures are designed to increase output efficiency.  Together these management tools are the "pipeline operations," which provides a way for large-scale scientific management standardized production.  Taylor's scientific management ideas were accepted and the use of public management, because it is the bureaucracy of philosophy coincide.  Division, classification, standardization, processes, performance pay, strict management control, but also the value of the traditional concept of public administration pursued.  Scientific management has played a dominant role in public administration for the period 1910 to 1940, so th at the field of public administration to become an academic study.  So, people use "Taylorism" to describe the impact of scientific management generated. Moreover, this effect has been extended to today's very popular new public management, as Taylor emphasized incentives or performance-based pay and other management tools, now turned into a broader connotation of performance management (Smith & et.al,

Infosys Essay Example | Topics and Well Written Essays - 2750 words

Infosys - Essay Example Infosys is facing a lot of global marketing issues especially in the past decade or so. The issues are related to business model as well as strategy. Infosys is globally perceived as an IT Technology company which provides low cost advantage to its clients due to global labour arbitrage. A lot of IT companies in developing countries have been using this model to earn handsome revenues (NASSCOM, 2007). Infosys has been consciously trying to come out of this image and move up the value chain (IBEF). This was evident because of its focus on end to end solutions in the late 1990s. During this phase, Infosys developed some highly successful industry solutions such as Finacle (Finacle, 2011) and SAP retail (SAP Retail, 2011) products and marketed them well. However, a major challenge has been to go one step further and provide high end consulting services. Infosys has developed the capabilities required to do so by hiring fresh and qualified talent over the past years but marketing the same has been a challenge. The major reason for this is the presence of well reputed competitors in the market who were early movers in this domain. Infosys has always believed in maintaining long term relationship with its clients. This has resulted in client loyalty and satisfaction. However, 80% of Infosys’s revenues come from existing clients. No doubt, retaining old customers is very important but it is equally important to acquire new clients for continuous progress and to increase bargaining power while negotiating contracts. Infosys has shifted its focus towards business domain excellence. While it is of no harm, most of the clients over the world believe in best of breed approach where they outsource their operations in parts to most suitable vendors and also avoid hundred percent sharing of data with a single vendor. Therefore, business domain excellence may not prove to be a very fruitful idea. For further analysis of the global marketing issues, it would be justified to consider the various aspects of Business and Business marketing and the issues Infosys is facing in each of them (Boon, Kurtz): I. Product In B usiness to Business marketing, as in the case of Infosys, the products are highly technical in nature (Boon, Kurtz). Their form is not fixed and may vary from supplier to supplier. Especially in Business to Business Services marketing, this holds true. Infosys has primarily been providing outsourcing services at low rates. But over the years it has developed end to end products which are high performers in the market. Infosys is also known for its services. It has always exceeded client expectations on the 3 evaluation parameters i.e. Quality, Timeliness and Reliability. However, Infosys has struggled in marketing its high end services over the years. It wants to address this issue in its dealing with PFS. II. Promotion In Business to Bu

Literature Essay Example | Topics and Well Written Essays - 2000 words

Literature - Essay Example Othello’s being an Alien in Venice and the gulf of culture, race and complexion—that exists between him and the Venetians—in an important theme in the tragedy in Othello. The theme of race and the themes of isolation and alienation can be combined because it is because of the race that the character of Othello considers himself alienated from the Venetian society. Shakespeare forced his audience to see Othello with the â€Å"bodily eye† of Iago. Othello tries to attach himself to the Venetian society on the basis of universal virtues such as love and loyalty. However, Iago’s attempt in realizing himself as an alien makes him to a step that takes him to his tragedy. Therefore, it is quite clear that Othello has evidently awareness of his race and color as different to Desdemona. This racial difference becomes a cause for his consideration that Desdemona has illicit relationships with Cassio. He also considers himself alienated from a society, which is not his. He tries to be a part of that society but he is always aware of his being different due to which, he is alienated and isolated. Like Othello, the themes of isolation and alienation in Everyday Use can also be assembled with the theme of race. The family of Maggie and Dee has an African background while Maggie remains stick to her traditions and culture while Dee wants to stay away from her culture, which is quite impossible. Dee belongs to African culture and she cannot deny this fact. Dee makes many friends, out of which, no one is sincere to her according to Maggie. Due to this fact, Dee is alienated from the society in which, she lives because of her racial identity for having an African background. Dee wants to connect to another culture and wants to leave her due to which, not only she becomes an alien to the new culture she wants to adopt but to her own culture

Infosys Essay Example | Topics and Well Written Essays - 2750 words

Infosys - Essay Example Infosys is facing a lot of global marketing issues especially in the past decade or so. The issues are related to business model as well as strategy. Infosys is globally perceived as an IT Technology company which provides low cost advantage to its clients due to global labour arbitrage. A lot of IT companies in developing countries have been using this model to earn handsome revenues (NASSCOM, 2007). Infosys has been consciously trying to come out of this image and move up the value chain (IBEF). This was evident because of its focus on end to end solutions in the late 1990s. During this phase, Infosys developed some highly successful industry solutions such as Finacle (Finacle, 2011) and SAP retail (SAP Retail, 2011) products and marketed them well. However, a major challenge has been to go one step further and provide high end consulting services. Infosys has developed the capabilities required to do so by hiring fresh and qualified talent over the past years but marketing the same has been a challenge. The major reason for this is the presence of well reputed competitors in the market who were early movers in this domain. Infosys has always believed in maintaining long term relationship with its clients. This has resulted in client loyalty and satisfaction. However, 80% of Infosys’s revenues come from existing clients. No doubt, retaining old customers is very important but it is equally important to acquire new clients for continuous progress and to increase bargaining power while negotiating contracts. Infosys has shifted its focus towards business domain excellence. While it is of no harm, most of the clients over the world believe in best of breed approach where they outsource their operations in parts to most suitable vendors and also avoid hundred percent sharing of data with a single vendor. Therefore, business domain excellence may not prove to be a very fruitful idea. For further analysis of the global marketing issues, it would be justified to consider the various aspects of Business and Business marketing and the issues Infosys is facing in each of them (Boon, Kurtz): I. Product In B usiness to Business marketing, as in the case of Infosys, the products are highly technical in nature (Boon, Kurtz). Their form is not fixed and may vary from supplier to supplier. Especially in Business to Business Services marketing, this holds true. Infosys has primarily been providing outsourcing services at low rates. But over the years it has developed end to end products which are high performers in the market. Infosys is also known for its services. It has always exceeded client expectations on the 3 evaluation parameters i.e. Quality, Timeliness and Reliability. However, Infosys has struggled in marketing its high end services over the years. It wants to address this issue in its dealing with PFS. II. Promotion In Business to Bu

Critical Paper Movie Review Example | Topics and Well Written Essays - 1000 words

Critical Paper - Movie Review Example Through this, the complex conflict and relationship between modernity, tradition and human emotions between the western and eastern, aspects of the globe will be highlighted. The 1994 released movie â€Å"To live† directed by Gong Li and Zhang Yimou is a film that is basically about an experience of a family during a particularly challenging and hard time, it also helps bring out the journey of the Chinese people towards their revolutionary stage( Zhang, Wr and Lu Wei 2). The more pronounced theme is that of change and divergent ways of coping with it. This aspect is similar with the other two films like in Wedding Banquet the main character figured out a strategic way of sorting his problem and in the Eat Drink Man Woman Chef Chu, found alternatives to his problems through food as elaborately brought out. The change theme was introduced both on societal and individual level. The difference in the change is on the fact that on the individual level it was influenced by the indi vidual own doing namely Xu Fugui, which if compared by other two was not due to their own actions. The film also shows the changes on a societal level that were happening on the Chinese society and various ideologies and political systems that were initially imposed on the Chinese people. This is also seen in the film Eat Drink Man Woman where there had to be a specific order to marriage and in Wedding Banquet the society expects some things to be common like in choice of marriage partners. With the societal changes consequently happening, all the characters in the three films experience effects that correspond to their lives. In this context, the societal changes that are happening and the individuals involved no longer have, any control over the issues for it was already the external factors that influence and operate and affect their individuals lives (Chan 1). The 1993 film the Wedding Banquet, which is about a Taiwanese immigrant man that is gay and marries a mainland Chinese w oman to get her a green card and to placate his parents. Although with his parents arrival in the United States his plan backfires since they decided to help with the wedding banquets planning (Wu, and Lixing 1344). The story combines so many issues of today and it is a great example of modern day life namely; cross-cultural life, sexuality, modernity/tradition, younger generations vs. old school parents, gay couples and multi-racial couples, love and family values, immigrants and gay Asian Americans. This themes discussed above correspond well with the other two films, since they all discuss societal current issues since, they directly bringing out the very different and distinct cultures in the film concurrently namely; the 90’s representation of the gay couples and Asian American. The film also uses the theme of change to bring out and comment on groupings and social stereotypes without blatantly doing so (Bishop, John, Haiyong and Lester 4). There is a similarity in the t heme of change in the other two films since they all discuss societal change. They embrace of sexuality by discussing gay relationship, revelation and change from the traditional Chinese cultures and a more entailed analysis of family issues and solutions derived as the families find adequate solutions on how they break from traditional and societal norms. The films help bring out the change theme by adequately capturing

Isolated figures denied Essay Example for Free

Isolated figures denied Essay Isolated figures denied the fulfilment they crave by forces that appears to conspire against them. To what extent is this true of the characters lives from your understanding of The Melancholy Hussar of the German Legion? This short story is based on two love triangles, at the apex of both being Phyllis, a secluded young woman who lives alone with her father, a failed doctor in an isolated farmhouse outside Weymouth. It is described as an obscure island nook which encapsulates the fact that there was no fresh work for the failed doctor, Phyllis father. One day Richard Gould, a failed businessman, turns up at her door and after a short courtship asks for her hand in marriage. The father immediately accepts this offer as he gets the impression that Gould is of higher social status than him and as the sole benefactor he would profit from their marriage. However, his intentions were well made and although convenient, Goulds act had forced her father into a mistaken calculation. In his pursuit of illusions, he misses several points, such as the fact he had made her fathers acquaintance before he made hers, giving the impression that he was looking in desperation for a bride. Despite of first impressions, Gould is, in fact, poor as a crow but he gives an impression of having class status. The marriage arrangements were not based on love but were simply a convenience, which results in it being for material security rather than a romantic affair. Gould is then forced to leave to for Bath, an excuse about his father covering up his pecuniary condition leaving Phyllis bemused. The date of his return passed and winter arrived. This change of season is a metaphor, which represents the colour of Phyllis mood, described now as lonely in the extreme as she had no knowledge of why her husband to be had delayed his return. The change back to spring represents a change in Phyllis fortunes. Although Gould had kept in contact with her through regular yet formal letters, there was still an uncertainty in her condition. Phyllis loyalty however did not waver, which is meant to represent the passivity of women at that time in a male-dominated society. At this change, however, a new influence invades her life, which charged all youthful thought with emotional interest. This is the presence of the York Hussars, a military regiment taken from Germany to serve in Britain. They were renowned for their foreign air and mustachios which drew crowds of spectators wherever they travelled which shows Hardys evident eye for detail that appears time again throughout the story. Phyllis was sitting on top of a wall at the base of her garden, apparently a favourite spot for her from childhood, when she sees an alien figure walk up the path. One of the soldiers from the Hussars camped nearby was walking up the path, with the manner of someone who wishes to escape company. He is in contrast to the splendid men who usually are the visual front to the Hussars and it seems as though this soldier wished to escape the rigours of military life. The soldier notices Phyllis on the wall, who was dressed in white raiment typically the colour of innocence and inexperience. She is captivated by him and falls in love at first sight. After a few days of this they start talking. She finds out his name is Matthaus Tina and how he was forcibly removed from his home to join the army and had quickly reached the rank of corporal. He was well educated and had soon proved himself in the strongly class-based society of the army. These interviews occurred on a daily basis; soon the conversation spread to his life at home and his longing for his mother. Hardy introduces a scholarly influence by comparing her pity of him to that of Desdemona, a character from Othello, a tragedy by Shakespeare. This is an apt comparison, as the piece itself will eventually turn into a tragedy full of mistaken judgements, well-intentioned actions and undeserved misfortune. The wall is a metaphor for the boundary between them; it is described as being in disrepair, which indicates the unstable base for their romance and the lack of unity. All through the story this wall remains between them until finally when Phyllis attempts to break free. She learns that although the regiment appears happy in fact it was pervaded by a dreadful melancholy powered by a longing for the return for their home showing a background of natural prejudice. This need was driven for a hatred of their English officers and English attitude in general. Matthaus is said to suffer one of the worst from this home-woe and Phyllis pities him but still declined any form of physical contact or even permit him to cross the boundary line of the wall. Coincidentally news reached Phyllis of Gould through the village of how he only had a half-understanding of their current arrangements and that it was still not finalised. Now as this was still a rumour, it would be indecent of Dr. Grove to approach Gould but it overshadowed all previous thoughts of marriage. This rumour was also backed up with the fact that Goulds letters had become more infrequent. Phyllis heart sank within her as she recognised the fact that her engagement had come to nothing. Despite of this father had noticed her attachment to Matthaus, he warned her not to go outside the boundary in her purpose of pursuing him, effectively making her a prisoner of her own home. However, she had no intention of leaving the garden however and the meetings continued as before. Then one evening an unforeseen accident destroyed her plans said to be decided by fate. She had been delayed by chance and Matthaus waited at the gate for her. The time he was due back in camp came and went but still he stayed. When she finally met him he was extremely late and on his return she heard that he had been stripped of his rank. The tragic consequence of this was that the chances of her father letting her marry him if Gould did not materialise had been slim but now they were practically nil. It was at this point that she makes one of the greatest decisions of her life. Matthaus had suggested that he was planning an escape from the army with several close companions and return to Germany and his mother. At first she seems amazed but then uncertainty steps in I fear I am ruining you and your prospects. However eventually she was persuaded but questions their route to freedom and how they propose to achieve it. Their scheme included stealing a boat and crossing across the channel to France. Here they would hike to Germany using their army wages to buy food and shelter. He asks to meet her just off the highway (symbolic of a turning point in her life) from where they should flee. He tells her that a friend of his, Christoph would also join them along with two others not named but who detested British authority. Coincidentally when she returned home, however, she found out that her father had spotted her with Matthaus. A confrontation occurred but her father had already decided she should go to her aunts to resist the temptation. He had still not given up faith on Gould, as he believed it was in best interest for her to marry him showing a paternal domination of his family. Her heart died within her as she heard this news and the house became like a prison to Phyllis, so she let her mind fly to the prospects of Matthaus scheme. Her confidence in Matthaus was fulfilled. On her return, she arranged to meet him at a junction off the main road the following week and when the time arose she waited just off the road hidden in a position where she could see any passers-by. The symbolic junction of the main road represents another turning point in Phyllis life where she has an option of which path to choose. She then hears a carriage come down the hill and stop nearby and as fate would have it Humphrey Gould, long awaited, stepped out. The carriage came down the hill as though Gould was lowering himself to Phyllis, in terms of class status. He talked to the driver about a present he had bought for Phyllis and he admits to treating her rather badly. In a rush of indecisiveness, Phyllis tries to make up her mind; should she be loyal to her father and Gould and return home or follow her instincts and leave to a new life. This again represents Phyllis lack of decisive action and passivity of women at that time and this concept is repeated several times throughout the story. At this point Matthaus climbs over the gate behind her and presses her to his breast. This is the first time that the metaphorical boundary of the wall has not divided them in their relationship. Phyllis left with them and after a long night of travelling to the coast they meet with the friend, Christoph, just before sunrise. At this point Phyllis makes her final decision and they separate for the last time on a hill overlooking the sea, dooming their relationship itself a metaphor as the sea represents freedom and this is simply describing how close she has come yet as it is dark she is still blind to it, her future an uncertainty. After she returns to her house, she finds Gould with an expensive gift a looking glass which won Phyllis admiration and until that point she had regretted leaving Matthaus. However, things were to take a turn for the worse tragically after Matthaus had left. She finds out that whilst he had been away he had met a new lady, who would be a much better choice as she came from the same upper class background as Gould yet another example of class distinction which was obviously very powerful at that time. This shows how the value of money dictates Goulds priorities. It is an irony that she finds this out on that day, as she would then not have hesitated to run away with Matthaus. Phyllis was shocked at this because she viewed Gould as a person who would confide every last detail of truth with her judging by the information in his letters. She retreated to the only place where she could be alone the old wall-where she dreams about what her life could have been like had she taken the other route. One morning those dreams are brought to an abrupt halt. On a morning described as being broke in fog and mist behind which the faint outlines of tents and the camp were visible from the wall and this is against the permanence and regularity of the natural landscape. The mood is also set in an almost slow-time as Hardy describes in minute detail the landscape, such as every blade of grass was weighted with little golden globes, an image captivating the idealistic morning. As she watched in melancholy regard she sees a procession led by an English colonel, who represents the cultural background of Anglo German hostilities. Two prisoners are led in front of a firing squad, clearly Matthaus and Christoph. After a prayer, they were executed in front of the entire regiment and their bodies ordered to be turned out of their coffins as an example to the men by the English Colonel, resented by the men. Tragically it turned out that they had stolen the boat as planned, and at first sight of land thought it was France and went ashore. It turned out it was Guernsey and the men were arrested and sent back to England so it was ironic that this mission that this mission seemed doomed to failure. It was simply undeserved misfortune they had arrived in the wrong place and a fault in navigation. On arrest, they had sacrificed themselves for the two other comrades by claiming to be ringleaders. Whilst the others had received a flogging, the punishment for desertion was death and so this order was carried out. As a consequence Phyllis symbolically died of a broken heart and was buried near where the two men lie. The idea of the love triangles that was stated at the start of this essay are the heart of the story. At the centre of both is Phyllis but on one is Gould and Dr. Grove her father. On the second is Matthaus and his mother, who Phyllis longs to be with. This story is an example of the number of external factors that can shape peoples destinies in life. It shows how chance events, such as Phyllis sitting on the wall at the time of Matthaus arrival along with tragic circumstances that arise, can affect the course of change. The idea is that we are powerless to control our destiny, and seeming coincidences may appear to be pre-ordained but fate is out of our control.

Black and Minority Ethnic People in Prison

Black and Minority Ethnic People in Prison For every Afro-Caribbean male on campus there are two in jail. (Phillips, 2004). Sir Trevor Phillips memorable claim is interesting on two levels. First, in how it highlights the strong evidence that Black or Minority Ethnic (BME) persons form a disproportionately high section of the prison population in England and Wales. Secondly, as an example of the polemical terms in which this question is often debated. In this essay I will seek to get behind the rhetoric. Whilst Sir Trevor may have chosen (or embellished) his statistics for rhetorical purposes, there is a disproportionately high number of BME prisoners. Home Office statistics  [2]  show some 27% of the prison population in England and Wales identified themselves as being from ethnic minority groups  [3]. These figures should be approached carefully if one is trying to consider incarceration rates in the resident population. Foreign nationals accounted for 38% of the BME prison population (Ministry of Justice, 2009). However, even excluding the impact on the statistics of foreign nationals, the differences in incarceration rates are startling, particularly for British nationals who self-identify as Black  [4]  : 6.8 per 1,000 compared to 1.3 per 1,000 for White people  [5]   more than five times more Black people in prison per head of population than White people. Similarly, there were more people of mixed ethnicity in prison per head of population than White people, with a rate per 1,000 of 3.7. However, this substantial overrepresentation was not shared by other non-White ethnic groups. People from Chinese or Other Ethnic backgrounds were least likely to be imprisoned, with a rate of 0.5 per 1,000. The rate for people from Asian groups  [6]  was also higher than for White persons but significantly lower than for the Black or Mixed groups at 1.8 per 1,000 population. The differences in these rates are so marked that there is clearly a question to answer here: why are Black people, and certain (but not all) other ethnic minorities more likely to be incarcerated than their White fellow-citizens? Three broad explanations present themselves as possibilities: disproportionate criminality: that persons of BME ethnicity commit a disproportionately high percentage of crimes; disproportionate detection and prosecution: that they are disproportionately more likely to be caught, charged or prosecuted with such crimes; and disproportionate conviction and sentencing; that they are more likely to be convicted, or if convicted more likely to be imprisoned or imprisoned for longer. Of course, the truth could combine these explanations but it is important to establish which of them is most salient, and to delve more deeply into the causes underlying such explanation. Are BME people just more likely to offend than White people? The simplest explanation for the disproportionately high number of BMEs imprisoned is that BME individuals are more likely to commit crimes. If we assume that there is a direct relationship between arrests and criminality, and we accept police reported crime levels, there is strong evidence to suggest that BMEs are more likely to commit crimes than Whites. (Here we are using the Home Office crime definitions, encompassing violent crime, intimate violence, acquisitive crime, vandalism and criminal damage, fraud, racially or religiously motivated crimes, and drug offences.) In 2007-8, 82% of all arrests were of people of white appearance, with 9% Black, 5% Asian and 1% classified as Other (Ministry of Justice, 2009). This can be compared the governments estimates for the ethnic makeup of the general UK population in 2006/07 where 88.7% are White, 2.7% Black, 5.5% Asian and 1.5% Other (Gask, 2008). Whilst the arrest numbers for White, Asian and Other ethnicities were roughly proportional to their prevalence  [7]  in the population, Black people were 2.5 times more likely to be arrested than the population as whole. If we accept a strong correlation between arrest and criminality rates, then we may conclude that Black people, but not other ethnic groups, are more likely to offend than Whites. This requires an explanation and broadly three types of explanation have been propounded: socio-economic, family factors and historical/cultural factors (including policing strategies). The association between socio-economic disadvantage and involvement in crime is well-established (Home Office Report). According to Beckers (1968) analytical framework, crime rates reflect the risks and costs of being caught, and the disparity between potential gain from crime and the associated opportunity cost. Those with least to lose are more likely to offend. Economists have interpreted measures of income inequality as indicators of the distance between the gains from crime and its opportunity costs (Fajnzylber et al, 2002). This view is supported by statistics associating UK homicide rates with poverty (Dorling et al, 2005). Black African and Caribbean groups make up approximately 2.5 times the proportion of the population in the most deprived areas of the country as for England as a whole (Jacobs Tinsley, 2006). Relative poverty appears to provide a good explanation why Black people might be more likely to commit crime, and in particular economic crime  [8]. It seems likely also that the unemployed are more likely to engage in criminality. The adage that the devil makes work for idle hands is supported by the literature  [9]. It is therefore significant that Home Office statistics on unemployment rates found that Black men suffered almost three times more unemployment than White British or Irish men (Home Office, 2005). Poor educational achievement is a symptom and cause of socio-economic disadvantage. Some argue that educational underachievement is also independently a major cause of criminality. The failure of the education system to educate our black boys provides a breeding ground for disaffection that undoubtedly leads many (not all) to seek alternative means to obtain a good standard of living or gain respect from their peers (Home Office, 2003). Certainly poor education is associated with delinquency. Maguin Loeber (1996) showed through their meta-analysis of studies of this relationship that children with low academic performances offended more frequently, committed more serious offences, and persisted in their offending. However, whether poor education is an independent cause is not established the merely correlational role of education was argued by pioneering analysts in the 1830s (Feldman, 1993). It may be that poor education affects delinquency indirectly by limiting employment opport unities, which in turn leads to more probability of criminal behaviour. If educational underachievement causes criminality then it is pertinent that Blacks participate far less in higher education than Whites (Bhattacharyya et al, 2003)  [10]. Furthermore, Black people are far likelier to be excluded from school (Department for Education and Skills, 2006)  [11]. There is an established association between school exclusions and involvement in crime  [12]  and, whilst it is unclear whether criminality leads to exclusion from school or vice versa, either way the evidence of more school exclusions amongst Black people supports the proposition that Black peoples disproportionate incarceration arises from disproportionate criminality. If education is a factor, however, it is unclear whether fault lies with the educational opportunities available; the allegedly low value that Black (or more specifically Afro-Caribbean) males place on formal education or other factors. Family and parenting factors provide another possible explanation of the overrepresentation of BMEs in prison. BME children are more likely to grow up in single-parent households; for example, 54.5% of mixed White/Black Caribbean children grew up in lone-parent households (Home Office, 2003). This has been shown to have a negative impact on later life outcomes. Kellam et al (1982) found that Black children from mother-only families were more likely to be judged by their teachers as maladaptive, than other groups. More specifically, a high proportion of BME children are born to teenage mothers (Higginbottom et al, 2005).  [13]  Jaffee et al (2001)s 20-year longitudinal study showed that the offspring of teen mothers are at particular risk for adverse outcomes including early school leaving, unemployment, early parenthood, and violent offending. Another possible family factor is that, the high proportion of BME adults already in the criminal justice system may feed back into offend ing behaviours among young people. Criminal and antisocial parents tend to have delinquent and antisocial children  [14]. Furthermore, concentrated incarceration in impoverished communities breaks familial ties, weakens parents social-control capacity, weakens economic power, and sours attitudes towards mainstream society, increasing the likelihood of offending (Clear, 2007). Taken together these socioeconomic, educational and family factors seem to provide a fairly full explanation of any greater level of criminality among Black or BME groups. However this has not prevented other theories being advanced. One suggestion is that we should blame urban Black culture, especially music and film, for providing role models who glamorise violence, and encourage criminal lifestyles. The Home Office suggests (Home Office, 2003) that active social exclusion comes about when young people lay claim to particular identities and make choices about lifestyles which compound their disadvantage and their existence on the margins of society, and quotes evidence that the arrival of American TV on St Kitts led to a sharp rise in gang violence, drugs and murders  [15]  and of links between music videos and criminal behaviour, especially gang behaviours such as of South London gangs having music production arms advocating violence against rivals. Pitts (2006) reports how gangs film robberies and use the footage to promote their music. However, as an explanation this is not as convincing as those discussed above. It is not obvious why BME youths should be more susceptible than White youths to music glamo urising criminality. It seems more likely that a popular culture that gives endorses criminality is a reflection, rather than a cause  [16]. Others prefer to blame White society, or more specifically colonialism. During the 1960s Fanon popularised a model which conceptualised the relations between Blacks and Whites in post-colonial societies (Fanon, 1963). The model has recently become revived by scholars such as Agozino (2003) and Gabbidon (2010). The colonialist model argues that past colonial repression, can cause crime in the present. Tatum (1994) argues that the victims of social, economic and political oppression will develop feelings of alienation to which the criminality and violence is an adaptive response. The model predicts that the colonised will become estranged from their own culture, and begin to self-hate both as individuals and at the group level. Racial groups become estranged from each other, and racial violence increases, based on a mutual lack of trust and as individuals try to fight back and reclaim their culture and identity (Tatum, 1994). Pouissant (1972) argues that this internalisation of anger c an explain the increasing Black on Black violence in Afro-American societies in particular. It is certainly easy to see that past colonialism, can be linked to social structures of oppression that persist into the present (Feagin Feagin, 2003, p. 35). Past economic, political and social subordination has left lasting imbalances in post-colonial societies and these differences in status, cause segregation, which leads directly to a negative impact on crime and perception of crime level (Massey Denton, 1993). Crime rises as the ethnic minority becomes increasingly separated from good basic services and employment opportunities (Wilson, 1998). However, it seems easier (and to accord better with the principle of Occams razor) to attribute greater criminality to greater disadvantage, and the greater disadvantage to history than to rely on group-wide psychological theories based on historic grievances. Direct tests of the components of the colonial model only show limited support (Austin, 1983) for the theory (although proponents of the theory argue that colonialism should be seen as an antecedent variable, and thus these tests may lack reliability (Bosworth Flavin, 2007)). Besides the difficulty testing this theory, the colonial model does not explain the diverse responses different groups have to similar forms of alienation why would ethnic minorities feel more alienated than lower-class Whites? Nor do they explain why a society that produces Malcolm X can also produce a Martin Luther King. Are black and ethnic minority individuals more likely to get caught and charged with criminal offences? After exploring reasons why BMEs might commit disproportionately high levels of crime, it is important to note that the statistics showing disproportionate criminality are highly contested. I began the previous section with the important caveat If we accept a strong correlation between arrest rates and criminality rates, but this proposition is contentious. Any statistics generated by criminal justice agencies provide only partial information about the nature of offenders, as the vast majority who commit crime are never caught or processed by the criminal justice system: individuals diverted from the criminal justice system will not feature in such statistics (Ministry of Justice, 2009). There is evidence to suggest that there is reporting bias in the reporting of certain crimes amongst certain ethnic minorities. Although some authors have suggested that mistrust of the criminal justice system may lead to less reporting of intra racial crimes, especially within ethnic minority groups, other evidence suggests that racial biases lead to disproportionately greater crime reporting in BME groups. For example, statistics suggest a higher propensity for black women to report sexual offences. Although this could indicate higher levels of sexual crime in Black communities, equally it could reflect lower tolerance of sexual misbehaviour by Black women or underreporting of sexual offences in the wider community (Home Office, 2003). Furthermore, statistics are also often skewed by the focus of law enforcement. A crack down on street crimes in BME-dominated areas, will distort the statistics (Chambliss et al, 2004). One way to evaluate the validity of the arrest data, and answer our second question is to consider discrepancies between self-reported and official crime rates. If such discrepancies are found, the most likely explanation would be a racial bias in the police force or Crown Prosecution System. Unfortunately the evidence here is inconclusive. Sharp Budd (2005)s analysis of the 2000 Offending Crime and Justice Survey seems to evidence a disparity between self-reported, and official criminal activity: White respondents and those of mixed ethnic origin generally self-reported the highest levels of offending  [17]. Asians and those from Other ethnic groups reported significantly lower levels of offending  [18]  than Whites, or those of mixed ethnic origin, on all offences, except robbery (Sharp Budd, 2005: 9). Black respondents were significantly less likely to self-report offending than White respondents across all offence categories, except burglary and the supply of drugs  [19 ]. White respondents and those of Mixed ethnic origin self-reported overall similar levels of offending, but those of mixed ethnicity were more likely to be serious offenders 27% versus 21%, although this may be subject to some non-response bias (Sharp Budd, 2005: 9). However, such self-report surveys suffer conceptual and methodological difficulties. Respondents may be untruthful and there may be an ethnic bias to the extent to which answers are honest. Whilst in the UK it is generally accepted that self-report surveys are reliable and valid measures of delinquency (Farrington, 2001), studies elsewhere suggest that ethnic minority groups are less likely to provide accurate answers to questions on criminality. Hindelang et al (1981) found that Black males were three times less likely to admit to offences, even when they were already known to the police. To overcome this problem Sharp Budd (2005) asked respondents how truthful they had been in completing the survey. Although there was little difference by ethnicity in the percentage of respondents claiming to have been honest (around 95%), slightly fewer older Black respondents said they were totally truthful, and overall, Black individuals were less likely to report honesty when answering problem s about drug use. Of course, answers to these questions could themselves be affected by a social desirability bias individuals may not want to admit to lying but, these general trends replicated the findings of other self-report studies, such as Flood-Page et al (2000). Another flaw in this evidence is that it shows only the percentage of individuals involved in any kind of crime. It may be that the smaller than expected percentages of BME individuals admitting to offending, commit a greater percentage of crime and therefore provide more opportunities to be caught. The evidence, therefore, is not strong but does suggest that BME people are less likely to be involved in criminality than Whites and yet are arrested disproportionately. We must ask then why would BME individuals be more likely to be caught and charged with criminal behaviour? Bowling Phillips (2002) suggested that this could be explained by institutional racism amongst the police. The charge of police racism has been levelled particularly at the Metropolitan Police.  [20]  The finding of institutional racism made at the Stephen Lawrence enquiry was generally accepted and TV documentaries such as the Panorama series have helped establish this as a wide-spread perception that is obvious and self-evident. For example the former Home Secretary, Jack Straw pronounced: Any long-established, white-dominated organisation is liable to have procedures, practices and a culture that tends to exclude or disadvantage non-white people. (Straw, 1999) Other commentators dismiss the idea that the police are institutionally racist. The earlier (1981) Scarman report supported a bad apple theory: that racial prejudice occurred amongst only a minority of officers (Neal, 2003). Racial prejudice does manifest itself occasionally in the behaviour of a few officers on the street. It may be only too easy for some officers, faced with what they must see as the inexorably rising tide of street crime to lapse into an unthinking assumption that all young black people are potential criminals (Macpherson, 1999: 16). Whilst the bad apple theory is not now prevalent, it is important to be careful not to extrapolate individual (or group action) or racism towards the whole institution. Some argue that reports such as the Morris Report (2004) have conflated individual racism to institutional racism (Lea, 2000; Stenson Waddington, 2007). Lea argues that the Stephen Lawrence inquiry, in particular, examined the specific actions of individual officers a nd unscientifically extrapolated from this a conclusion that the police force itself is racist. It has been argued that the negative interpretation of institutional racism has further increased tension between police and ethnic minorities (Foster et al, 2005). In fact, the direct evidence that institutional racism leads to disproportionate arrests of BME people is mixed. Jefferson, Walker Seneviratne (1992) studied differences in treatment in individuals arrested in Leeds, and found conflicting evidence. By analyzing the (police-perceived) race, sex, age, offence and address of everyone arrested or stopped in the city over 6 months in 1987, they found that Blacks were over-represented (7% of those arrested, compared to 3% in the population), Asians were proportionately represented and Whites were under-represented. However, when the neighbourhood ethnic balance was controlled for, Blacks were only over-represented in White areas. In Black-dominated areas, Whites were in fact over- represented. However, the information was based on where offenders lived, not where they offended. Furthermore, the low Black arrest rate in Black areas maybe due to mistrust of police in intra-racial crimes (Jefferson et al, 2002). If we turn to indications of differential treatment by the Police in relation to actions other than arrest, patterns do emerge. Newburn, Shiner Hayman (2004) analysed the propensity to be strip-searched in custody, finding that on average, Afro-Caribbeans suffered twice the number of strip-searches as Whites, whilst Arabic or Oriental people had a virtual halving of the probability of being strip-searched (Newburn et al, 2004: 689). Other studies have considered possible police ethnic biases in relation to stop-and-search arrests. Overwhelmingly the data suggest that BMEs are significantly more likely to be stopped than Whites. In 2006/2007 Blacks were seven times more likely to be stopped and searched, and Asians were twice as likely to be stopped as Whites (Jones Singer, 2008). However, the validity of these findings can be questioned. Bennetto, 2009 observes that police officers may just be more likely to record stops made of BMEs than those conducted on White people, but it seems unlikely that such misrecording would persist so consistently across forces, and over the last five years, particularly with the strong incentives on the police not to display racism. A more telling criticism is that stop-and-search data involves an invalid comparison it compares the ethnicity of the whole population with that of those stopped, rather than looking at the proportion of those stopped within the available population those who are out at times, and in places where stops are likely to occur (Fitzgerald Sibbitt, 1997). Indeed, Jefferson et al (1992) found a statistically significant low-to-moderate correlation (r=0.20) between number of evenings out and annoyance with police. Although Pavey (2008) counters this by arguing that it is unlikely that Black people are mo re available to be stopped in some areas than others, it is not outlandish to suggest that in some cultures may be more normal than others for people (particularly young men) to hang round on the street rather than staying in. Others counter this criticism by observating that, even if the ethnicity mix where and when the searches are made is different to that in the general population, it does not disprove police racist motivation the police might have chosen when and where to conduct such stops is based on where BME youths congregate (Home Office, 2003). This argument would be convincing if it could be backed by evidence that police decisions on where to operate are based on something other than their assessment of when and where crimes are most prevalent, but I am not aware of any such evidence. Are Black and Ethnic minorities unfairly dealt with by the justice system? The evidence of institutional racism in the justice system is also mixed at best. Although Hood (2008) argues that the over-representation of Afro-Caribbeans in prisons is a direct product of their over representation among those convicted of crime and sentenced in the Crown Courts, a recent study of almost 16,000 jurors found that although BME individuals are 3.5 times more likely to face a jury verdict, relative to their representation in the global population, jury verdicts showed only small differences based on defendant ethnicity (Thomas, 2010)  [21]. This indicates that one stage in the criminal justice system where BME groups do not face persistent disproportionality is when a jury reaches a verdict. The evidence that BMEs are likely to suffer more punitive sentences than White people is superficially more persuasive. Black young offenders accounted for 11.6% of custodial sentences, despite only accounting for 6% of total offences (Home Office, 2003). However this does not prove unfairness whilst it could reflect biased sentencing, it could equally have other causes, perhaps that BMEs are likelier to commit crimes that justify a custodial sentence. Jefferson et al (1992) found that apparently racially-based differences in outcome of arrest could be otherwise explained. Although in juvenile cases, Blacks were twice as likely to be tried in a Crown Court as Asians or Whites, most were being tried jointly with an older co-defendant, necessitating the Crown Court, and six of the twelve Black subjects included in this data were arrested in one incident. Also the Home Office statistics say nothing about prior convictions, which may affect sentencing. Although evidence that Whites are more likely to re-offend  [22]  suggests that this may not explain disproportionate custodial sentences for BME people, studies which take account of prior convictions find no evidence of racially biased sentencing. Mair (1986) found that Blacks and Wh ites who had committed similar offences, and had similar criminal records, had the same chance of a custodial sentence. Jefferson et al (1992)s regression analysis of data collected in their Leeds study found that when offence type and previous convictions were taken into account, there were no differences in sentencing or length of custodial sentence between different ethnic groups  [23]. Furthermore, once imprisoned, there is evidence to suggest that there is no racially-explained difference in the availability of parole. Although Hood Shute (2000) found that both Blacks and Whites were less likely to be granted parole than South Asian/Chinese prisoners, this is not necessarily due to ethnic bias. Moorthy et al (2006) argued persuasively that this could be better attributed to other characteristics associated with release. The clearest explanation of the disparity in sentencing is that BME individuals are likely to be engaged in different types of crimes than Whites, and more specifically are more likely to be engaged in crimes that have a high likelihood of incarceration, or even mandatory prison sentences. Young people of different ethnic groups do appear to have different profiles of offending behaviour. Jefferson et al (1992) found that BME individuals were more likely to be arrested under charges of violence and theft, whereas, Whites were more likely to be charged with burglary or damage. This is corroborated by Home Office statistics which suggest that. BME individuals seem to be overrepresented for certain crimes notably robbery and drugs offences (Home Office, 2003), and are more likely to be involved with firearms and gang violence, whereas white people are more likely to commit and be convicted of less serious offences, for example criminal damage or property offences like burglary. The pro pensity for BMEs to be engaged in drug offences in particular goes a long way towards explaining the relatively high percentage of custodial sentences given to BMEs. Drug offences typically have longer custodial sentences than those for even the most violent crimes, even for importing relatively small amounts of drugs.  [24]  There is a substantially higher proportion of Black inmates serving drug-related sentences (Home Office, 2003).  [25]  This is particularly true for female prisoners (Chigwada-Bailey, 2003)  [26]. Of the women in prison for all offences, 40% were convicted of drug offences (Home Office, 2003). Furthermore, this is not only the case for foreign nationals; over half of all Black British women prisoners incarcerated in 2005 were due to drug offences (Fitzgerald, 2007: 56). Although levels of drug use among 16 24 year olds are lower for Black youths than those from White or mixed backgrounds, there is evidence to show that Black people disproportionately misuse certain drugs, specifically crack cocaine (Sangster, Shiner, Sheikh, Patel, 2002). Almost half of arrestees reported using crack cocaine are Black: young White offenders at Feltham Young Offenders Institute are more likely to have opiate problems, whereas Black youths are more likely to have problems with crack cocaine (Home Office, 2005). There is also evidence that cannabis misuse is a particular problem among ethnic minority communities. The 2001/2 British Crime Survey found that people from a mixed white and black Caribbean background were also most likely to have used cannabis in their lifetime (54%), compared with only 30% of Whites (Home Office RDSD, 2008). Furthermore, there is evidence that BME people are disproportionately more likely to be involved in supplying drugs. Despite accoun ting for only 11% of all Londoners, 67% of those accused of supplying crack cocaine are Black (Home Office, 2007). Conclusion The relationship of race to criminality is perplexing. Many commentators in the field have a particular political point to make, and much of the debate is conducted in terms that are more interested in promoting a particular agenda than reaching the truth. Often statistics are gathered for particular reasons. Since 1991, the Criminal Justice Act has required police officers to monitor the ethnicity of people they stop and search and these have been gathered in the context of a force desperately keen to shrug off a racist label. It is difficult to see that this would not have had an effect on the quality of the data. In other contexts, data are deliberately withheld or not collected, for example the Press is discouraged from referring to ethnicity when reporting crime  [27]. Where information is collected, different studies categorise ethnic groups in different ways, some including and some excluding foreign nationals. However with all these caveats, the conclusion that best seems to fit the facts is that in England and Wales, BMEs do as a group disproportionately commit crimes that are more likely to lead to custodial sentences than other ethnic groups but this disproportionality all but disappears if we factor in socio-economic disadvantage, educational levels reached, and family factors, and there is no need to reach for more complex explanations such as post-colonial angst or police racism. In particular, the evidence supporting the pervasive view that police racism causes disproportionate arrests is unconvincing, especially as if it were true it would mean that we would need to find explanations why BME groups must have a lower level of criminality than one might expect given the socio-economic disadvantage, educational levels and family factors that apply. Astonishingly, there seems to be no paper that directly looks at crime rates by race, when socio-economic status is controlled for. Such a paper would be a major step forward to moving this debate from the polemical onto a scientific basis. Of course su